A data profile of the people who buy, follow and care about Selangor in Malaysia — modelled from more than twelve digital signal sources. Selangor has an estimated audience of 4,096,354 people in Malaysia.
The average Selangor fan in Malaysia is 36.6 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Demographically, the Selangor audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as DIY Mentality, Career Orientation.
The key figures that characterise the Selangor profile in Malaysia.
50.0% are female, 50.0% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 36.6 |
| Estimated audience size | 4,096,354 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 31% | |
| 30-39 | 23% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide Selangor audience comes from Malaysia.
| Country | Share |
|---|---|
| Malaysia | 87.7% |
| Singapore | 4.5% |
| Indonesia | 3.0% |
Where the Selangor audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~3M | 2.52× | |
| 02 | Kuala Lumpur | ~1M | 1.57× | |
| 03 | Johor | ~600K | 1.11× | |
| 04 | Perak | ~400K | 1.09× | |
| 05 | Negeri Sembilan | ~200K | 1.04× | |
| 06 | Pahang | ~200K | 1.01× | |
| 07 | Malacca | ~100K | 0.97× | |
| 08 | Putrajaya | ~20K | 0.96× | |
| 09 | Penang | ~200K | 0.89× | |
| 10 | Kedah | ~200K | 0.84× | |
| 11 | Sarawak | ~300K | 0.81× | |
| 12 | Terengganu | ~100K | 0.81× | |
| 13 | Kelantan | ~200K | 0.79× | |
| 14 | Perlis | ~40K | 0.76× | |
| 15 | Labuan | ~20K | 0.74× | |
| 16 | Sabah | ~300K | 0.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.14× | |
| Career Orientation | POWER | 1.08× | |
| Community Orientation | OPEN | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.79× | |
| Social Media Usage | JOY | 0.83× | |
| Pet Ownership | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Selangor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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