A data profile of the people who buy, follow and care about Perak in Malaysia — modelled from more than twelve digital signal sources. Perak has an estimated audience of 3,037,564 people in Malaysia.
The average Perak fan in Malaysia is 37.3 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Perak, Kuala Lumpur.
Top brand affinities include Sandra Bullock, Indianapolis Colts, Cincinnati Bengals, with strongest over-indexing on Sandra Bullock (1.56× the country average).
Demographically, the Perak audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as DIY Mentality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 5 brand affinities and 16 regions tracked by Rascasse.
The typical Perak fan in Malaysia is balanced, around 37.3 years old, with strong DIY Mentality tendencies and a notable affinity for Sandra Bullock.
The key figures that characterise the Perak profile in Malaysia.
49.8% are female, 50.2% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 37.3 |
| Estimated audience size | 3,037,564 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 30% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 12% |
of the worldwide Perak audience comes from Malaysia.
| Country | Share |
|---|---|
| Malaysia | 78.8% |
| Indonesia | 7.5% |
| Singapore | 5.5% |
Where the Perak audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Perak | ~900K | 3.68× | |
| 02 | Pahang | ~200K | 1.12× | |
| 03 | Kuala Lumpur | ~600K | 1.08× | |
| 04 | Selangor | ~900K | 1.05× | |
| 05 | Penang | ~200K | 1.00× | |
| 06 | Johor | ~400K | 0.99× | |
| 07 | Kedah | ~200K | 0.98× | |
| 08 | Negeri Sembilan | ~100K | 0.88× | |
| 09 | Malacca | ~100K | 0.86× | |
| 10 | Perlis | ~40K | 0.81× | |
| 11 | Kelantan | ~100K | 0.79× | |
| 12 | Terengganu | ~100K | 0.77× | |
| 13 | Labuan | ~20K | 0.72× | |
| 14 | Putrajaya | ~10K | 0.72× | |
| 15 | Sarawak | ~200K | 0.65× | |
| 16 | Sabah | ~200K | 0.56× |
The strongest cross-interests of the Perak audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Indianapolis Colts | Sports | 1.57× | ||
| 02 | Sandra Bullock | Movies & TV | 1.56× | ||
| 03 | Fiat Panda | Cars & Mobility | 1.54× | ||
| 04 | Cincinnati Bengals | Sports | 1.50× | ||
| 05 | Citroën C5 | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.23× | |
| Tradition | CONSERVATISM | 1.15× | |
| Community Orientation | OPEN | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.68× | |
| Pet Ownership | JOY | 0.77× | |
| Social Media Usage | JOY | 0.81× |
Perak has an estimated audience of 3,037,564 people in Malaysia, concentrated in Selangor and Perak.
49.8% of Perak fans are female, 50.2% are male, with an average age of 37.3 years.
Perak fans show strongest brand affinity for Sandra Bullock (1.56×), Indianapolis Colts (1.57×), and Cincinnati Bengals (1.5×) over the country average.
Perak fans in Malaysia are most concentrated in Selangor (reach ~900K), Perak (reach ~900K), and Kuala Lumpur (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Perak itself, the audience over-indexes on Indianapolis Colts (1.57×), Cincinnati Bengals (1.5×), Citroën C5 (1.5×), and Fiat Panda (1.54×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Perak. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.