A data profile of the people who buy, follow and care about Automobiles in Canada — modelled from more than twelve digital signal sources. Automobiles has an estimated audience of 12,484,593 people in Canada.
The average Automobiles fan in Canada is 41.7 years old, more male, and lives primarily in Quebec.
The audience is concentrated in Quebec, Ontario, British Columbia.
The key figures that characterise the Automobiles profile in Canada.
42.8% are female, 57.2% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 41.7 |
| Estimated audience size | 12,484,593 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Automobiles audience comes from Canada.
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 5.1% |
| Brazil | 4.6% |
Where the Automobiles audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~7M | 8.14× | |
| 02 | Prince Edward Island | ~50K | 0.85× | |
| 03 | New Brunswick | ~200K | 0.80× | |
| 04 | Newfoundland and Labrador | ~100K | 0.74× | |
| 05 | Nova Scotia | ~200K | 0.52× | |
| 06 | Saskatchewan | ~200K | 0.47× | |
| 07 | Manitoba | ~200K | 0.44× | |
| 08 | Alberta | ~400K | 0.26× | |
| 09 | Ontario | ~1.5M | 0.25× | |
| 10 | British Columbia | ~500K | 0.25× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Automobiles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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