Rascasse Audience Intelligence

Motorsport Audience in Portugal

A data profile of the people who buy, follow and care about Motorsport in Portugal — modelled from more than twelve digital signal sources. Motorsport has an estimated audience of 1,314,233 people in Portugal.

#621among Topic in Portugal#39in Cars & Mobility

The average Motorsport fan in Portugal is 40.9 years old, more male, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Braga District.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Motorsport profile in Portugal.

Audience size
1.3M
in Portugal
Gender
29.4%♀
70.6% male
Age
40.9
average years
Country rank
#810
Topic in Portugal
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Motorsport fans

29.4% are female, 70.6% are male, average age 40.9.

Fig. 02

Gender split

29.4%
Female
70.6%
Male
Demographic split for Motorsport audience in Portugal
MetricValue
Female29.4%
Male70.6%
Average age40.9
Estimated audience size1,314,233
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Motorsport audience in Portugal
Age bracketShare%
16-1917%
20-2918%
30-3918%
40-4924%
50+23%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Motorsport audience comes from Portugal.

Worldwide audience distribution share by country for Motorsport
CountryShare
United States18.5%
Italy5.9%
Japan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motorsport audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Motorsport fans by region: top regions in Portugal
#RegionReachAffinity×
01Bragança District~30K1.69×
02Porto District~400K1.37×
03Santarém District~90K1.37×
04Faro District~100K1.35×
05Portalegre District~20K1.28×
06Aveiro District~100K1.24×
07Braga District~100K1.15×
08Lisbon District~400K1.09×
09Viana do Castelo District~30K1.06×
10Coimbra District~70K1.02×
11Madeira~40K0.98×
12Setúbal District~100K0.96×
13Vila Real District~20K0.92×
14Guarda District~20K0.92×
15Beja District~20K0.91×
16Évora District~20K0.90×
17Castelo Branco District~20K0.89×
18Viseu District~40K0.88×
19Azores~30K0.86×
20Leiria District~60K0.85×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Portugal

See Motorsport audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Motorsport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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