A data profile of the people who buy, follow and care about Motorsport in Finland — modelled from more than twelve digital signal sources. Motorsport has an estimated audience of 484,903 people in Finland.
Motorsport has an estimated audience of 484,903 people in Finland. 30.7% are female, 69.3% are male, average age 40.6. Top brand affinities: Kalle Rovanperä, Valtteri Bottas, Driving, Used Cars, Škoda Auto.
Top brand affinities include Kalle Rovanperä, Valtteri Bottas, Driving, with strongest over-indexing on Kalle Rovanperä (1.67× the country average).
Demographically, the Motorsport audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle.
The typical Motorsport fan in Finland is more male, around 40.6 years old, with strong Social Media Usage tendencies and a notable affinity for Kalle Rovanperä.
The key figures that characterise the Motorsport profile in Finland.
30.7% are female, 69.3% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 30.7% |
| Male | 69.3% |
| Average age | 40.6 |
| Estimated audience size | 484,903 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Motorsport audience comes from Finland.
| Country | Share |
|---|---|
| United States | 18.5% |
| Italy | 5.9% |
| Japan | 4.8% |
The strongest cross-interests of the Motorsport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sami Pajari | Sports | 1.86× | ||
| 02 | Motorcycle sport | Sports | 1.85× | ||
| 03 | All-terrain vehicle | Cars & Mobility | 1.76× | ||
| 04 | Motorcycle racing | Cars & Mobility | 1.69× | ||
| 05 | Kalle Rovanperä | Sports | 1.67× | ||
| 06 | Motorcycling | Cars & Mobility | 1.65× | ||
| 07 | Auto mechanic | Cars & Mobility | 1.63× | ||
| 08 | Suomipop | Music & Radio | 1.60× | ||
| 09 | Valtteri Bottas | Sports | 1.59× | ||
| 10 | Engine | Cars & Mobility | 1.58× | ||
| 11 | Tire | Cars & Mobility | 1.57× | ||
| 12 | Formula One | Sports | 1.56× | ||
| 13 | Used Cars | Cars & Mobility | 1.54× | ||
| 14 | Tractor | Cars & Mobility | 1.54× | ||
| 15 | Scooters | Cars & Mobility | 1.54× | ||
| 16 | Volkswagen | Cars & Mobility | 1.53× | ||
| 17 | Driving | Cars & Mobility | 1.52× | ||
| 18 | Škoda Auto | Cars & Mobility | 1.52× | ||
| 19 | Cars (film) | Movies & TV | 1.50× | ||
| 20 | Plug-in hybrid | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.38× | |
| Urban Lifestyle | OPEN | 1.32× | |
| Need for Security | CONSERVATISM | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.74× | |
| Early Adopter Mentality | POWER | 0.78× | |
| Patriotism | CONSERVATISM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Motorsport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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