A data profile of the people who buy, follow and care about Driving in Finland — modelled from more than twelve digital signal sources. Driving has an estimated audience of 763,489 people in Finland.
Driving has an estimated audience of 763,489 people in Finland. 35.1% are female, 64.9% are male, average age 42.1. Top brand affinities: Ice Hockey World Championships, Škoda Auto, Twitch, City car, Stockmann.
Top brand affinities include Ice Hockey World Championships, Škoda Auto, Twitch, with strongest over-indexing on Ice Hockey World Championships (1.53× the country average).
Demographically, the Driving audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Family Orientation, Risk Appetite.
The typical Driving fan in Finland is more male, around 42.1 years old, with strong Family Orientation tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Driving profile in Finland.
35.1% are female, 64.9% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 35.1% |
| Male | 64.9% |
| Average age | 42.1 |
| Estimated audience size | 763,489 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Driving audience comes from Finland.
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 5.3% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Driving audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sandra Bullock | Movies & TV | 4.12× | ||
| 02 | Hatchback | Cars & Mobility | 3.46× | ||
| 03 | City car | Cars & Mobility | 3.36× | ||
| 04 | Hybrid electric vehicle | Cars & Mobility | 3.33× | ||
| 05 | Family car | Cars & Mobility | 3.15× | ||
| 06 | Peugeot | Cars & Mobility | 3.11× | ||
| 07 | Tesla Motors | Cars & Mobility | 3.06× | ||
| 08 | Subaru | Cars & Mobility | 2.99× | ||
| 09 | Lawn mower | Home & Garden | 2.89× | ||
| 10 | Škoda Auto | Cars & Mobility | 2.79× | ||
| 11 | Volvo | Cars & Mobility | 2.73× | ||
| 12 | Twitch | Games | 2.51× | ||
| 13 | Volkswagen | Cars & Mobility | 2.22× | ||
| 14 | Used car | Cars & Mobility | 2.21× | ||
| 15 | Solar energy | Home & Garden | 2.17× | ||
| 16 | SUVs | Cars & Mobility | 2.11× | ||
| 17 | Gina Tricot | Fashion & Accessoires | 2.01× | ||
| 18 | Valtteri Bottas | Sports | 1.72× | ||
| 19 | Stockmann | Shopping | 1.69× | ||
| 20 | Ice Hockey World Championships | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.61× | |
| Risk Appetite | THRILL | 1.40× | |
| Luxury Orientation | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.61× | |
| Price Sensitivity | PREMIUM | 0.71× | |
| DIY Mentality | THRILL | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Driving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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