A data profile of the people who buy, follow and care about Driving in France — modelled from more than twelve digital signal sources. Driving has an estimated audience of 2,891,633 people in France.
The average Driving fan in France is 40.1 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Love & Sex, Christmas tree, Christmas Gift, with strongest over-indexing on Love & Sex (191.29× the country average).
Demographically, the Driving audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Family Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Driving fan in France is more male, around 40.1 years old, with strong Family Orientation tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Driving profile in France.
25.7% are female, 74.3% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 25.7% |
| Male | 74.3% |
| Average age | 40.1 |
| Estimated audience size | 2,891,633 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Driving audience comes from France.
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 5.3% |
| United Kingdom | 5.2% |
Where the Driving audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~700K | 1.31× | |
| 02 | Occitanie | ~300K | 1.29× | |
| 03 | Auvergne-Rhône-Alpes | ~400K | 1.23× | |
| 04 | Pays de la Loire | ~200K | 1.14× | |
| 05 | Hauts-de-France | ~300K | 1.11× | |
| 06 | Brittany | ~200K | 1.11× | |
| 07 | Nouvelle-Aquitaine | ~300K | 1.09× | |
| 08 | Provence-Alpes-Côte d'Azur | ~200K | 0.99× | |
| 09 | Normandy | ~100K | 0.90× | |
| 10 | Grand Est | ~200K | 0.89× | |
| 11 | Bourgogne-Franche-Comté | ~90K | 0.81× | |
| 12 | Centre-Val de Loire | ~80K | 0.76× | |
| 13 | Corsica | ~6K | 0.42× |
The strongest cross-interests of the Driving audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 210.53× | ||
| 02 | Love & Sex | Kids & Family | 191.29× | ||
| 03 | Christmas tree | Kids & Family | 33.60× | ||
| 04 | Plants vs. Zombies | Games | 31.84× | ||
| 05 | Christmas Gift | Kids & Family | 24.48× | ||
| 06 | Kippah | Fashion & Accessoires | 21.61× | ||
| 07 | Girl power | Politics & Society | 21.09× | ||
| 08 | Broadcasting of sports events | Movies & TV | 15.52× | ||
| 09 | Sustainable products | Politics & Society | 11.88× | ||
| 10 | Single track (mountain biking) | Sports | 10.97× | ||
| 11 | Breast Cancer awareness | Health | 9.93× | ||
| 12 | Car wash | Cars & Mobility | 9.28× | ||
| 13 | Family car | Cars & Mobility | 8.45× | ||
| 14 | Carcare | Cars & Mobility | 8.07× | ||
| 15 | Hatchback | Cars & Mobility | 7.14× | ||
| 16 | Car dealership | Cars & Mobility | 7.04× | ||
| 17 | Kitchen garden | Home & Garden | 6.87× | ||
| 18 | Dentistry | Business & Career | 6.33× | ||
| 19 | Norauto | Cars & Mobility | 3.24× | ||
| 20 | TotalEnergies | Cars & Mobility | 2.87× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 3.22× | |
| Mindfulness | BALANCE | 2.34× | |
| Risk Appetite | THRILL | 1.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.66× | |
| Price Sensitivity | PREMIUM | 0.67× | |
| Healthy Lifestyle | BALANCE | 0.72× |
Driving has an estimated audience of 2,891,633 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
25.7% of Driving fans are female, 74.3% are male, with an average age of 40.1 years.
Driving fans show strongest brand affinity for Love & Sex (191.29×), Christmas tree (33.6×), and Christmas Gift (24.48×) over the country average.
Driving fans in France are most concentrated in Île-de-France (reach ~700K), Auvergne-Rhône-Alpes (reach ~400K), and Occitanie (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Driving itself, the audience over-indexes on Christmas tree (33.6×), Christmas Gift (24.48×), Broadcasting of sports events (15.52×), and Girl power (21.09×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Driving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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