A data profile of the people who buy, follow and care about Auto mechanic in Finland — modelled from more than twelve digital signal sources. Auto mechanic has an estimated audience of 479,541 people in Finland.
Auto mechanic has an estimated audience of 479,541 people in Finland. 34.0% are female, 66.0% are male, average age 40.3. Top brand affinities: Carcare, Ice Hockey World Championships, Škoda Auto, Automobile repair shop, Tesla Motors.
Top brand affinities include Carcare, Ice Hockey World Championships, Škoda Auto, with strongest over-indexing on Carcare (8.2× the country average).
Demographically, the Auto mechanic audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Family Orientation, Risk Appetite.
The typical Auto mechanic fan in Finland is more male, around 40.3 years old, with strong Family Orientation tendencies and a notable affinity for Carcare.
The key figures that characterise the Auto mechanic profile in Finland.
34.0% are female, 66.0% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 34.0% |
| Male | 66.0% |
| Average age | 40.3 |
| Estimated audience size | 479,541 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Auto mechanic audience comes from Finland.
| Country | Share |
|---|---|
| United States | 20.8% |
| Germany | 6.5% |
| Brazil | 4.6% |
The strongest cross-interests of the Auto mechanic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carcare | Cars & Mobility | 8.20× | ||
| 02 | Auto detailing | Cars & Mobility | 6.75× | ||
| 03 | Automobile repair shop | Cars & Mobility | 5.71× | ||
| 04 | Tesla Motors | Cars & Mobility | 4.04× | ||
| 05 | Hybrid electric vehicle | Cars & Mobility | 3.94× | ||
| 06 | Škoda Auto | Cars & Mobility | 3.84× | ||
| 07 | Peugeot | Cars & Mobility | 3.78× | ||
| 08 | City car | Cars & Mobility | 3.63× | ||
| 09 | Family car | Cars & Mobility | 3.48× | ||
| 10 | Mazda | Cars & Mobility | 3.29× | ||
| 11 | Subaru | Cars & Mobility | 3.17× | ||
| 12 | Volvo | Cars & Mobility | 3.10× | ||
| 13 | Lawn mower | Home & Garden | 2.91× | ||
| 14 | Solar energy | Home & Garden | 2.72× | ||
| 15 | Volkswagen | Cars & Mobility | 2.56× | ||
| 16 | Toyota | Cars & Mobility | 2.45× | ||
| 17 | SUVs | Cars & Mobility | 2.14× | ||
| 18 | Gina Tricot | Fashion & Accessoires | 1.90× | ||
| 19 | Ice Hockey World Championships | Sports | 1.81× | ||
| 20 | Stockmann | Shopping | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.08× | |
| Risk Appetite | THRILL | 1.54× | |
| Convenience Orientation | PREMIUM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.50× | |
| Community Orientation | OPEN | 0.50× | |
| DIY Mentality | THRILL | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Auto mechanic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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