A data profile of the people who buy, follow and care about Trucks in Poland — modelled from more than twelve digital signal sources. Trucks has an estimated audience of 2,120,865 people in Poland.
Trucks has an estimated audience of 2,120,865 people in Poland. 31.1% are female, 68.9% are male, average age 38.5. Top brand affinities: Used car, Škoda Auto, SUVs, WhatsApp, Online games.
Top brand affinities include Used car, Škoda Auto, SUVs, with strongest over-indexing on Used car (3.35× the country average).
Demographically, the Trucks audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Need for Security, Family Orientation.
The typical Trucks fan in Poland is more male, around 38.5 years old, with strong Need for Security tendencies and a notable affinity for Used car.
The key figures that characterise the Trucks profile in Poland.
31.1% are female, 68.9% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 31.1% |
| Male | 68.9% |
| Average age | 38.5 |
| Estimated audience size | 2,120,865 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Trucks audience comes from Poland.
| Country | Share |
|---|---|
| United States | 23.5% |
| Japan | 4.3% |
| Brazil | 4.1% |
The strongest cross-interests of the Trucks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Used car | Cars & Mobility | 3.35× | ||
| 02 | Family car | Cars & Mobility | 2.64× | ||
| 03 | Car dealership | Cars & Mobility | 2.41× | ||
| 04 | Carcare | Cars & Mobility | 2.37× | ||
| 05 | Hatchback | Cars & Mobility | 2.19× | ||
| 06 | Motorsport | Cars & Mobility | 2.05× | ||
| 07 | Hyundai | Cars & Mobility | 2.01× | ||
| 08 | Solar energy | Home & Garden | 1.93× | ||
| 09 | Viral video | Internet & Social Media | 1.93× | ||
| 10 | Circle K | Shopping | 1.81× | ||
| 11 | Business class | Travel & Leisure | 1.76× | ||
| 12 | First-person shooter games | Games | 1.75× | ||
| 13 | Škoda Auto | Cars & Mobility | 1.71× | ||
| 14 | Financial services | Business & Career | 1.70× | ||
| 15 | Volkswagen | Cars & Mobility | 1.68× | ||
| 16 | Online games | Games | 1.64× | ||
| 17 | Toyota | Cars & Mobility | 1.64× | ||
| 18 | SUVs | Cars & Mobility | 1.63× | ||
| 19 | Science fiction movies | Movies & TV | 1.58× | ||
| 20 | Internet & Social Media | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.63× | |
| Family Orientation | CONSERVATISM | 1.34× | |
| Risk Appetite | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.62× | |
| Price Sensitivity | PREMIUM | 0.77× | |
| Individualism | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Trucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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