A data profile of the people who buy, follow and care about Trucks in South Africa — modelled from more than twelve digital signal sources. Trucks has an estimated audience of 1,402,345 people in South Africa.
Trucks has an estimated audience of 1,402,345 people in South Africa. 43.5% are female, 56.5% are male, average age 37.5. Top brand affinities: Used car, Family car, Hatchback, Car rentals, Toyota Hilux.
Top brand affinities include Used car, Family car, Hatchback, with strongest over-indexing on Used car (1.63× the country average).
Demographically, the Trucks audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Quality Awareness, Need for Security.
The typical Trucks fan in South Africa is more male, around 37.5 years old, with strong Quality Awareness tendencies and a notable affinity for Used car.
The key figures that characterise the Trucks profile in South Africa.
43.5% are female, 56.5% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 43.5% |
| Male | 56.5% |
| Average age | 37.5 |
| Estimated audience size | 1,402,345 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 20% |
of the worldwide Trucks audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 23.5% |
| Japan | 4.3% |
| Brazil | 4.1% |
The strongest cross-interests of the Trucks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manual transmission | Cars & Mobility | 2.16× | ||
| 02 | Automatic transmission | Cars & Mobility | 2.16× | ||
| 03 | Toyota Land Cruiser | Cars & Mobility | 1.90× | ||
| 04 | Family car | Cars & Mobility | 1.89× | ||
| 05 | Toyota Hilux | Cars & Mobility | 1.79× | ||
| 06 | Range Rover | Cars & Mobility | 1.73× | ||
| 07 | Electric vehicle | Cars & Mobility | 1.72× | ||
| 08 | Honda | Cars & Mobility | 1.72× | ||
| 09 | Suzuki | Cars & Mobility | 1.68× | ||
| 10 | City car | Cars & Mobility | 1.67× | ||
| 11 | Land Rover | Cars & Mobility | 1.67× | ||
| 12 | Air pollution | Health | 1.65× | ||
| 13 | Used car | Cars & Mobility | 1.63× | ||
| 14 | Lamborghini | Cars & Mobility | 1.61× | ||
| 15 | Car rentals | Cars & Mobility | 1.59× | ||
| 16 | Porsche | Cars & Mobility | 1.55× | ||
| 17 | Max Verstappen | Sports | 1.54× | ||
| 18 | Nissan | Cars & Mobility | 1.52× | ||
| 19 | Hatchback | Cars & Mobility | 1.51× | ||
| 20 | Volkswagen Polo | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.22× | |
| Need for Security | CONSERVATISM | 1.18× | |
| Luxury Orientation | PREMIUM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.78× | |
| Social Media Usage | JOY | 0.78× | |
| Creativity | OPEN | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Trucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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