A data profile of the people who buy, follow and care about Audi in Switzerland — modelled from more than twelve digital signal sources. Audi has an estimated audience of 1,063,324 people in Switzerland.
The average Audi fan in Switzerland is 40.4 years old, more male, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include AutoScout24, Automobiles, Škoda Auto, with strongest over-indexing on AutoScout24 (1.83× the country average).
Demographically, the Audi audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Price Sensitivity, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Audi fan in Switzerland is more male, around 40.4 years old, with strong Price Sensitivity tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Audi profile in Switzerland.
31.4% are female, 68.6% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 31.4% |
| Male | 68.6% |
| Average age | 40.4 |
| Estimated audience size | 1,063,324 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Audi audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 12.5% |
| Germany | 8.0% |
| Italy | 7.5% |
Where the Audi audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ticino | ~60K | 1.50× | |
| 02 | Vaud | ~200K | 1.47× | |
| 03 | Canton of Zürich | ~200K | 1.36× | |
| 04 | Canton of Bern | ~100K | 1.27× | |
| 05 | Canton of Zug | ~20K | 1.26× | |
| 06 | Aargau | ~80K | 1.25× | |
| 07 | Valais | ~50K | 1.23× | |
| 08 | Fribourg | ~50K | 1.23× | |
| 09 | Graubünden | ~30K | 1.20× | |
| 10 | Canton of St. Gallen | ~60K | 1.16× | |
| 11 | Luzern | ~50K | 1.14× | |
| 12 | Schwyz | ~20K | 1.13× | |
| 13 | Canton of Geneva | ~80K | 1.07× | |
| 14 | Neuchatel | ~20K | 1.02× | |
| 15 | Solothurn | ~30K | 1.01× | |
| 16 | Thurgau | ~30K | 0.97× | |
| 17 | Basel-Landschaft | ~20K | 0.94× | |
| 18 | Basel-City | ~40K | 0.85× | |
| 19 | Canton of Nidwalden | ~3K | 0.81× | |
| 20 | Schaffhausen | ~7K | 0.80× | |
| 21 | Jura | ~6K | 0.80× | |
| 22 | Appenzell Ausserrhoden | ~4K | 0.77× | |
| 23 | Canton of Glarus | ~3K | 0.76× | |
| 24 | Appenzell Innerrhoden | ~1K | 0.75× | |
| 25 | Canton of Obwalden | ~3K | 0.74× | |
| 26 | Uri | ~3K | 0.71× |
The strongest cross-interests of the Audi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Škoda Auto | Cars & Mobility | 2.13× | ||
| 02 | Car dealership | Cars & Mobility | 2.02× | ||
| 03 | Used car | Cars & Mobility | 1.94× | ||
| 04 | Road | Travel & Leisure | 1.89× | ||
| 05 | AutoScout24 | Cars & Mobility | 1.83× | ||
| 06 | Lamborghini | Cars & Mobility | 1.73× | ||
| 07 | Volkswagen | Cars & Mobility | 1.71× | ||
| 08 | SUVs | Cars & Mobility | 1.70× | ||
| 09 | Efficient energy use | Technology & Electronics | 1.67× | ||
| 10 | Automotive design | Business & Career | 1.67× | ||
| 11 | Mercedes-Benz | Cars & Mobility | 1.64× | ||
| 12 | BMW | Cars & Mobility | 1.62× | ||
| 13 | Tire | Cars & Mobility | 1.62× | ||
| 14 | Porsche | Cars & Mobility | 1.61× | ||
| 15 | Hybrids | Cars & Mobility | 1.59× | ||
| 16 | Automobiles | Cars & Mobility | 1.57× | ||
| 17 | Engine | Cars & Mobility | 1.56× | ||
| 18 | Wheel | Cars & Mobility | 1.55× | ||
| 19 | Motor vehicle | Cars & Mobility | 1.54× | ||
| 20 | Solar energy | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.05× | |
| Social Media Usage | JOY | 0.95× | |
| Sustainability | BALANCE | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.63× | |
| Patriotism | CONSERVATISM | 0.65× | |
| Design Affinity | PREMIUM | 0.70× |
Audi's target market in Switzerland covers an estimated 1,063,324 people, concentrated in Canton of Zürich and Vaud.
31.4% of the Audi audience are female, 68.6% are male, with an average age of 40.4 years.
Audi fans show strongest brand affinity for AutoScout24 (1.83×), Automobiles (1.57×), and Škoda Auto (2.13×) over the country average.
Audi fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Vaud (reach ~200K), and Canton of Bern (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Audi itself, the audience over-indexes on Automobiles (1.57×), Škoda Auto (2.13×), Motor vehicle (1.54×), and SUVs (1.7×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Audi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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