A data profile of the people who buy, follow and care about Outdoor recreation in Switzerland — modelled from more than twelve digital signal sources. Outdoor recreation has an estimated audience of 4,409,181 people in Switzerland.
The average Outdoor recreation fan in Switzerland is 41.9 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include Aldi, Bicycle, FC Bayern Munich, with strongest over-indexing on Aldi (1.56× the country average).
Demographically, the Outdoor recreation audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 22 regions tracked by Rascasse.
The typical Outdoor recreation fan in Switzerland is balanced, around 41.9 years old, with strong Design Affinity tendencies and a notable affinity for Aldi.
The key figures that characterise the Outdoor recreation profile in Switzerland.
49.7% are female, 50.3% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 41.9 |
| Estimated audience size | 4,409,181 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Outdoor recreation audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 23.9% |
| Japan | 9.0% |
| Germany | 5.3% |
Where the Outdoor recreation audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Nidwalden | ~20K | 1.43× | |
| 02 | Appenzell Ausserrhoden | ~30K | 1.33× | |
| 03 | Canton of Glarus | ~20K | 1.31× | |
| 04 | Canton of Obwalden | ~20K | 1.28× | |
| 05 | Schaffhausen | ~40K | 1.11× | |
| 06 | Schwyz | ~70K | 1.03× | |
| 07 | Luzern | ~200K | 1.02× | |
| 08 | Canton of Zug | ~60K | 1.02× | |
| 09 | Graubünden | ~100K | 0.96× | |
| 10 | Thurgau | ~100K | 0.95× | |
| 11 | Solothurn | ~100K | 0.94× | |
| 12 | Basel-Landschaft | ~100K | 0.93× | |
| 13 | Basel-City | ~200K | 0.92× | |
| 14 | Fribourg | ~100K | 0.92× | |
| 15 | Aargau | ~200K | 0.90× | |
| 16 | Valais | ~200K | 0.90× | |
| 17 | Canton of St. Gallen | ~200K | 0.88× | |
| 18 | Ticino | ~200K | 0.88× | |
| 19 | Canton of Geneva | ~300K | 0.86× | |
| 20 | Vaud | ~300K | 0.81× | |
| 21 | Canton of Bern | ~300K | 0.78× | |
| 22 | Canton of Zürich | ~500K | 0.68× |
The strongest cross-interests of the Outdoor recreation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TUI | Travel & Leisure | 2.24× | ||
| 02 | Shih Tzu | Pets & Animals | 2.06× | ||
| 03 | Beagle | Pets & Animals | 1.98× | ||
| 04 | Poodle | Pets & Animals | 1.97× | ||
| 05 | Siberian Husky | Pets & Animals | 1.95× | ||
| 06 | Yorkshire Terrier | Pets & Animals | 1.85× | ||
| 07 | Bulldog | Pets & Animals | 1.84× | ||
| 08 | Labrador Retriever | Pets & Animals | 1.83× | ||
| 09 | French Bulldog | Pets & Animals | 1.82× | ||
| 10 | British Shorthair | Pets & Animals | 1.81× | ||
| 11 | Campervan | Cars & Mobility | 1.80× | ||
| 12 | Massimo Dutti | Shopping | 1.75× | ||
| 13 | Harrods | Shopping | 1.73× | ||
| 14 | Stradivarius | Shopping | 1.66× | ||
| 15 | Roche Bobois | Home & Garden | 1.64× | ||
| 16 | Bicycle | Cars & Mobility | 1.58× | ||
| 17 | Aldi | Shopping | 1.56× | ||
| 18 | High school | Business & Career | 1.54× | ||
| 19 | COS | Shopping | 1.52× | ||
| 20 | FC Bayern Munich | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.15× | |
| Healthy Lifestyle | BALANCE | 1.13× | |
| Urban Lifestyle | OPEN | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.63× | |
| Need for Security | CONSERVATISM | 0.67× | |
| Price Sensitivity | PREMIUM | 0.76× |
Outdoor recreation has an estimated audience of 4,409,181 people in Switzerland, concentrated in Canton of Zürich and Vaud.
49.7% of Outdoor recreation fans are female, 50.3% are male, with an average age of 41.9 years.
Outdoor recreation fans show strongest brand affinity for Aldi (1.56×), Bicycle (1.58×), and FC Bayern Munich (1.51×) over the country average.
Outdoor recreation fans in Switzerland are most concentrated in Canton of Zürich (reach ~500K), Vaud (reach ~300K), and Canton of Bern (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Outdoor recreation itself, the audience over-indexes on Bicycle (1.58×), FC Bayern Munich (1.51×), Labrador Retriever (1.83×), and Poodle (1.97×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Outdoor recreation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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