A data profile of the people who buy, follow and care about Outdoor recreation in Portugal — modelled from more than twelve digital signal sources. Outdoor recreation has an estimated audience of 5,763,019 people in Portugal.
The average Outdoor recreation fan in Portugal is 43.8 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Santarém District.
Top brand affinities include Sport Club Corinthians Paulista, AutoScout24, Nigeria, with strongest over-indexing on Sport Club Corinthians Paulista (1.53× the country average).
Demographically, the Outdoor recreation audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 15 brand affinities and 3 regions tracked by Rascasse.
The typical Outdoor recreation fan in Portugal is balanced, around 43.8 years old, with strong Design Affinity tendencies and a notable affinity for Sport Club Corinthians Paulista.
The key figures that characterise the Outdoor recreation profile in Portugal.
49.2% are female, 50.8% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 43.8 |
| Estimated audience size | 5,763,019 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Outdoor recreation audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 23.9% |
| Japan | 9.0% |
| Germany | 5.3% |
Where the Outdoor recreation audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Porto District | ~1.5M | 1.03× | |
| 02 | Santarém District | ~300K | 1.03× | |
| 03 | Lisbon District | ~1.5M | 0.97× |
The strongest cross-interests of the Outdoor recreation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | AutoScout24 | Cars & Mobility | 2.10× | ||
| 02 | Maluma (singer) | Music & Radio | 1.98× | ||
| 03 | Tesco Lotus | Food & Beverages | 1.87× | ||
| 04 | Target Corporation | Shopping | 1.84× | ||
| 05 | Magazine Luiza | Shopping | 1.65× | ||
| 06 | COS | Shopping | 1.59× | ||
| 07 | Bangkok | Travel & Leisure | 1.57× | ||
| 08 | Kevin Durant | Sports | 1.56× | ||
| 09 | Casas Bahia | Shopping | 1.55× | ||
| 10 | Pop art | Arts & Culture | 1.55× | ||
| 11 | Russell Westbrook | Sports | 1.55× | ||
| 12 | Sport Club Corinthians Paulista | Sports | 1.53× | ||
| 13 | Stephen Curry | Sports | 1.53× | ||
| 14 | Nigeria | Travel & Leisure | 1.52× | ||
| 15 | Naruto | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.25× | |
| DIY Mentality | THRILL | 1.23× | |
| Mindfulness | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.57× | |
| Family Orientation | CONSERVATISM | 0.74× | |
| Tradition | CONSERVATISM | 0.79× |
Outdoor recreation has an estimated audience of 5,763,019 people in Portugal, concentrated in Lisbon District and Porto District.
49.2% of Outdoor recreation fans are female, 50.8% are male, with an average age of 43.8 years.
Outdoor recreation fans show strongest brand affinity for Sport Club Corinthians Paulista (1.53×), AutoScout24 (2.1×), and Nigeria (1.52×) over the country average.
Outdoor recreation fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~1.5M), and Santarém District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Outdoor recreation itself, the audience over-indexes on AutoScout24 (2.1×), Nigeria (1.52×), COS (1.59×), and Casas Bahia (1.55×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Outdoor recreation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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