A data profile of the people who buy, follow and care about Outdoor recreation in Austria — modelled from more than twelve digital signal sources. Outdoor recreation has an estimated audience of 4,005,734 people in Austria.
The average Outdoor recreation fan in Austria is 40.7 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include High school, Curly Hair, Secret Escapes, with strongest over-indexing on High school (1.57× the country average).
Demographically, the Outdoor recreation audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Need for Security, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Outdoor recreation fan in Austria is balanced, around 40.7 years old, with strong Need for Security tendencies and a notable affinity for High school.
The key figures that characterise the Outdoor recreation profile in Austria.
51.8% are female, 48.2% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 40.7 |
| Estimated audience size | 4,005,734 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Outdoor recreation audience comes from Austria.
| Country | Share |
|---|---|
| United States | 23.9% |
| Japan | 9.0% |
| Germany | 5.3% |
Where the Outdoor recreation audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~100K | 1.10× | |
| 02 | Salzburg | ~300K | 1.04× | |
| 03 | Carinthia (state) | ~200K | 1.04× | |
| 04 | Vorarlberg | ~100K | 1.04× | |
| 05 | Tyrol | ~300K | 1.02× | |
| 06 | Upper Austria | ~500K | 0.94× | |
| 07 | Lower Austria | ~500K | 0.93× | |
| 08 | Styria | ~500K | 0.92× | |
| 09 | Vienna | ~700K | 0.85× |
The strongest cross-interests of the Outdoor recreation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zadig & Voltaire | Fashion & Accessoires | 2.70× | ||
| 02 | Arezzo | Travel & Leisure | 2.42× | ||
| 03 | Tesco | Shopping | 2.39× | ||
| 04 | FentyBeauty | Beauty & Wellness | 2.32× | ||
| 05 | Marimekko | Home & Garden | 2.16× | ||
| 06 | Transformers (toy line) | Kids & Family | 2.00× | ||
| 07 | Curly Hair | Beauty & Wellness | 1.99× | ||
| 08 | Costco | Shopping | 1.94× | ||
| 09 | Rakuten | Shopping | 1.81× | ||
| 10 | Emilia Clarke | Movies & TV | 1.75× | ||
| 11 | Drainage | Home & Garden | 1.74× | ||
| 12 | TEZENIS | Fashion & Accessoires | 1.73× | ||
| 13 | The Breakfast Club | Movies & TV | 1.70× | ||
| 14 | 1. FSV Mainz 05 | Sports | 1.70× | ||
| 15 | Massimo Dutti | Shopping | 1.68× | ||
| 16 | Harrods | Shopping | 1.64× | ||
| 17 | Secret Escapes | Travel & Leisure | 1.59× | ||
| 18 | High school | Business & Career | 1.57× | ||
| 19 | Women's Tennis Association | Sports | 1.56× | ||
| 20 | Cello | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.11× | |
| Indulgence | JOY | 1.07× | |
| Price Sensitivity | PREMIUM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.37× | |
| Extroversion | THRILL | 0.73× | |
| Sports Activity | POWER | 0.76× |
Outdoor recreation has an estimated audience of 4,005,734 people in Austria, concentrated in Vienna and Lower Austria.
51.8% of Outdoor recreation fans are female, 48.2% are male, with an average age of 40.7 years.
Outdoor recreation fans show strongest brand affinity for High school (1.57×), Curly Hair (1.99×), and Secret Escapes (1.59×) over the country average.
Outdoor recreation fans in Austria are most concentrated in Vienna (reach ~700K), Lower Austria (reach ~500K), and Upper Austria (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Outdoor recreation itself, the audience over-indexes on Curly Hair (1.99×), Secret Escapes (1.59×), TEZENIS (1.73×), and Massimo Dutti (1.68×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Outdoor recreation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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