A data profile of the people who buy, follow and care about Outdoor recreation in Belgium — modelled from more than twelve digital signal sources. Outdoor recreation has an estimated audience of 5,438,952 people in Belgium.
The average Outdoor recreation fan in Belgium is 43.7 years old, balanced, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, East Flanders, Antwerp.
Top brand affinities include Custom motorcycle, Child development, Unique Gifts, with strongest over-indexing on Custom motorcycle (1.54× the country average).
Demographically, the Outdoor recreation audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Outdoor recreation fan in Belgium is balanced, around 43.7 years old, with strong Design Affinity tendencies and a notable affinity for Custom motorcycle.
The key figures that characterise the Outdoor recreation profile in Belgium.
51.0% are female, 49.0% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 43.7 |
| Estimated audience size | 5,438,952 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 34% |
of the worldwide Outdoor recreation audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 23.9% |
| Japan | 9.0% |
| Germany | 5.3% |
Where the Outdoor recreation audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Luxembourg | ~200K | 1.17× | |
| 02 | Province of Namur | ~300K | 1.06× | |
| 03 | Limburg | ~300K | 0.99× | |
| 04 | Flemish Brabant | ~500K | 0.98× | |
| 05 | Liege | ~500K | 0.98× | |
| 06 | Hainaut | ~500K | 0.96× | |
| 07 | West Flanders | ~400K | 0.96× | |
| 08 | East Flanders | ~500K | 0.95× | |
| 09 | Brussels | ~400K | 0.95× | |
| 10 | Antwerp | ~500K | 0.94× |
The strongest cross-interests of the Outdoor recreation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BTS | Music & Radio | 1.80× | ||
| 02 | Fly fishing | Sports | 1.74× | ||
| 03 | Orbea | Cars & Mobility | 1.68× | ||
| 04 | Korean drama | Movies & TV | 1.66× | ||
| 05 | Anthropologie | Shopping | 1.60× | ||
| 06 | One-piece swimsuit | Fashion & Accessoires | 1.58× | ||
| 07 | Hardstyle | Music & Radio | 1.57× | ||
| 08 | Gated community | Home & Garden | 1.56× | ||
| 09 | Grappling | Sports | 1.56× | ||
| 10 | Child development | Business & Career | 1.55× | ||
| 11 | Sainsbury's | Shopping | 1.55× | ||
| 12 | Custom motorcycle | Cars & Mobility | 1.54× | ||
| 13 | Miniature Schnauzer | Pets & Animals | 1.54× | ||
| 14 | Unique Gifts | Shopping | 1.52× | ||
| 15 | Cruiser (motorcycle) | Cars & Mobility | 1.52× | ||
| 16 | Female bodybuilding | Sports | 1.52× | ||
| 17 | Deep house | Music & Radio | 1.51× | ||
| 18 | NBA Finals | Sports | 1.51× | ||
| 19 | Notebook | Technology & Electronics | 1.51× | ||
| 20 | Salsa music | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.24× | |
| Urban Lifestyle | OPEN | 1.21× | |
| Spirituality | BALANCE | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.89× | |
| Pet Ownership | JOY | 0.90× | |
| Sustainability | BALANCE | 0.91× |
Outdoor recreation has an estimated audience of 5,438,952 people in Belgium, concentrated in Hainaut and East Flanders.
51.0% of Outdoor recreation fans are female, 49.0% are male, with an average age of 43.7 years.
Outdoor recreation fans show strongest brand affinity for Custom motorcycle (1.54×), Child development (1.55×), and Unique Gifts (1.52×) over the country average.
Outdoor recreation fans in Belgium are most concentrated in Hainaut (reach ~500K), East Flanders (reach ~500K), and Antwerp (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Outdoor recreation itself, the audience over-indexes on Child development (1.55×), Unique Gifts (1.52×), Deep house (1.51×), and Orbea (1.68×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Outdoor recreation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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