A data profile of the people who buy, follow and care about Outdoor recreation in United Arab Emirates — modelled from more than twelve digital signal sources. Outdoor recreation has an estimated audience of 4,400,530 people in United Arab Emirates.
The average Outdoor recreation fan in United Arab Emirates is 35.7 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Target Corporation, COS, Zimmermann, with strongest over-indexing on Target Corporation (1.57× the country average).
Demographically, the Outdoor recreation audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Sports Activity, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 13 brand affinities and 6 regions tracked by Rascasse.
The typical Outdoor recreation fan in United Arab Emirates is more male, around 35.7 years old, with strong Sports Activity tendencies and a notable affinity for Target Corporation.
The key figures that characterise the Outdoor recreation profile in United Arab Emirates.
28.5% are female, 71.5% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 28.5% |
| Male | 71.5% |
| Average age | 35.7 |
| Estimated audience size | 4,400,530 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 34% | |
| 30-39 | 30% | |
| 40-49 | 16% | |
| 50+ | 7% |
of the worldwide Outdoor recreation audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 23.9% |
| Japan | 9.0% |
| Germany | 5.3% |
Where the Outdoor recreation audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Fujairah | ~100K | 1.16× | |
| 02 | Ras Al Khaimah | ~300K | 1.08× | |
| 03 | Emirate of Ajman | ~400K | 0.98× | |
| 04 | Emirate of Sharjah | ~900K | 0.91× | |
| 05 | Emirate of Abu Dhabi | ~1.5M | 0.85× | |
| 06 | Dubai | ~2.5M | 0.77× |
The strongest cross-interests of the Outdoor recreation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Maje | Shopping | 1.80× | ||
| 02 | Reformation | Politics & Society | 1.79× | ||
| 03 | Zimmermann | Home & Garden | 1.77× | ||
| 04 | Roller skates | Sports | 1.77× | ||
| 05 | Ironman Triathlon | Sports | 1.74× | ||
| 06 | Protein Shake | Food & Beverages | 1.68× | ||
| 07 | Jeep Cherokee | Cars & Mobility | 1.62× | ||
| 08 | Target Corporation | Shopping | 1.57× | ||
| 09 | COS | Shopping | 1.57× | ||
| 10 | Veja Sneakers | Fashion & Accessoires | 1.57× | ||
| 11 | La Perla (clothing) | Fashion & Accessoires | 1.56× | ||
| 12 | Mytheresa.com | Shopping | 1.54× | ||
| 13 | Feyenoord | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.17× | |
| Pet Ownership | JOY | 1.16× | |
| Extroversion | THRILL | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.99× | |
| Quality Awareness | PREMIUM | 1.00× | |
| Indulgence | JOY | 1.02× |
Outdoor recreation has an estimated audience of 4,400,530 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
28.5% of Outdoor recreation fans are female, 71.5% are male, with an average age of 35.7 years.
Outdoor recreation fans show strongest brand affinity for Target Corporation (1.57×), COS (1.57×), and Zimmermann (1.77×) over the country average.
Outdoor recreation fans in United Arab Emirates are most concentrated in Dubai (reach ~2.5M), Emirate of Abu Dhabi (reach ~1.5M), and Emirate of Sharjah (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Outdoor recreation itself, the audience over-indexes on COS (1.57×), Zimmermann (1.77×), Maje (1.8×), and Protein Shake (1.68×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Outdoor recreation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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