A data profile of the people who buy, follow and care about Outdoor recreation in Ireland — modelled from more than twelve digital signal sources. Outdoor recreation has an estimated audience of 2,239,501 people in Ireland.
Outdoor recreation has an estimated audience of 2,239,501 people in Ireland. 54.4% are female, 45.6% are male, average age 39.7. Top brand affinities: Malta, Shih Tzu, Beagle, Bad Bunny, Target Corporation.
Top brand affinities include Malta, Shih Tzu, Beagle, with strongest over-indexing on Malta (2.4× the country average).
Demographically, the Outdoor recreation audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical Outdoor recreation fan in Ireland is balanced, around 39.7 years old, with strong Career Orientation tendencies and a notable affinity for Malta.
The key figures that characterise the Outdoor recreation profile in Ireland.
54.4% are female, 45.6% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 39.7 |
| Estimated audience size | 2,239,501 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Outdoor recreation audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 23.9% |
| Japan | 9.0% |
| Germany | 5.3% |
The strongest cross-interests of the Outdoor recreation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | El Corte Inglés | Shopping | 2.43× | ||
| 02 | Malta | Travel & Leisure | 2.40× | ||
| 03 | Bad Bunny | Music & Radio | 1.93× | ||
| 04 | Stanley Cup | Sports | 1.91× | ||
| 05 | NBA playoffs | Sports | 1.68× | ||
| 06 | Rickie Fowler | Sports | 1.66× | ||
| 07 | Naruto | Literature | 1.61× | ||
| 08 | My Hero Academia | Literature | 1.58× | ||
| 09 | NBA Finals | Sports | 1.57× | ||
| 10 | Inspirational Quotes | Business & Career | 1.55× | ||
| 11 | Shih Tzu | Pets & Animals | 1.53× | ||
| 12 | Australian Shepherd | Pets & Animals | 1.53× | ||
| 13 | Ukulele | Music & Radio | 1.53× | ||
| 14 | Black cat | Pets & Animals | 1.52× | ||
| 15 | Labrador | Pets & Animals | 1.52× | ||
| 16 | Maine Coon | Pets & Animals | 1.52× | ||
| 17 | Galeries Lafayette | Shopping | 1.52× | ||
| 18 | Target Corporation | Shopping | 1.51× | ||
| 19 | Taekwondo | Sports | 1.51× | ||
| 20 | Beagle | Pets & Animals | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.37× | |
| Risk Appetite | THRILL | 1.22× | |
| Social Media Usage | JOY | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.61× | |
| Travelling | THRILL | 0.61× | |
| Convenience Orientation | PREMIUM | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Outdoor recreation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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