A data profile of the people who buy, follow and care about Outdoor recreation in Finland — modelled from more than twelve digital signal sources. Outdoor recreation has an estimated audience of 2,508,748 people in Finland.
Outdoor recreation has an estimated audience of 2,508,748 people in Finland. 55.6% are female, 44.4% are male, average age 44.3. Top brand affinities: Twitch, Lindex, Swimming pool, Weaving, Forestry.
Top brand affinities include Twitch, Lindex, Swimming pool, with strongest over-indexing on Twitch (1.68× the country average).
Demographically, the Outdoor recreation audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.
The typical Outdoor recreation fan in Finland is more female, around 44.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Twitch.
The key figures that characterise the Outdoor recreation profile in Finland.
55.6% are female, 44.4% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 44.3 |
| Estimated audience size | 2,508,748 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Outdoor recreation audience comes from Finland.
| Country | Share |
|---|---|
| United States | 23.9% |
| Japan | 9.0% |
| Germany | 5.3% |
The strongest cross-interests of the Outdoor recreation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 2.81× | ||
| 02 | Bonprix | Shopping | 2.27× | ||
| 03 | Home shopping | Shopping | 2.09× | ||
| 04 | Sveriges Television | Technology & Electronics | 2.08× | ||
| 05 | Baby food | Kids & Family | 1.90× | ||
| 06 | Swimming pool | Sports | 1.87× | ||
| 07 | Shih Tzu | Pets & Animals | 1.83× | ||
| 08 | Ravelry | Internet & Social Media | 1.82× | ||
| 09 | Eyelash | Beauty & Wellness | 1.81× | ||
| 10 | Beagle | Pets & Animals | 1.79× | ||
| 11 | Weaving | Fashion & Accessoires | 1.76× | ||
| 12 | Border Collie | Pets & Animals | 1.76× | ||
| 13 | Dachshund | Pets & Animals | 1.69× | ||
| 14 | Twitch | Games | 1.68× | ||
| 15 | Bulldog | Pets & Animals | 1.68× | ||
| 16 | Forestry | Home & Garden | 1.60× | ||
| 17 | Toilet | Home & Garden | 1.54× | ||
| 18 | Piano | Music & Radio | 1.52× | ||
| 19 | Lindex | Fashion & Accessoires | 1.50× | ||
| 20 | Vattenfall | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.11× | |
| Design Affinity | PREMIUM | 1.10× | |
| Convenience Orientation | PREMIUM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.88× | |
| Pet Ownership | JOY | 0.93× | |
| Extroversion | THRILL | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Outdoor recreation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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