A data profile of the people who buy, follow and care about Outdoor recreation in Indonesia — modelled from more than twelve digital signal sources. Outdoor recreation has an estimated audience of 10,229,132 people in Indonesia.
Outdoor recreation has an estimated audience of 10,229,132 people in Indonesia. 40.2% are female, 59.8% are male, average age 35.3. Top brand affinities: Manchester United F.C., FC Barcelona, A.C. Milan, FIFA World Cup, Manchester City F.C..
Top brand affinities include Manchester United F.C., FC Barcelona, A.C. Milan, with strongest over-indexing on Manchester United F.C. (1.82× the country average).
Demographically, the Outdoor recreation audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
The typical Outdoor recreation fan in Indonesia is more male, around 35.3 years old, with strong Extroversion tendencies and a notable affinity for Manchester United F.C..
The key figures that characterise the Outdoor recreation profile in Indonesia.
40.2% are female, 59.8% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 40.2% |
| Male | 59.8% |
| Average age | 35.3 |
| Estimated audience size | 10,229,132 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 31% | |
| 30-39 | 23% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Outdoor recreation audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 23.9% |
| Japan | 9.0% |
| Germany | 5.3% |
The strongest cross-interests of the Outdoor recreation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | A.C. Milan | Sports | 1.87× | ||
| 02 | Manchester City F.C. | Sports | 1.87× | ||
| 03 | Ligue 1 | Sports | 1.87× | ||
| 04 | Inter Milan | Sports | 1.87× | ||
| 05 | Juventus F.C. | Sports | 1.87× | ||
| 06 | Serie A | Sports | 1.87× | ||
| 07 | Casino games | Games | 1.87× | ||
| 08 | Paris Saint-Germain | Sports | 1.87× | ||
| 09 | KFC | Food & Beverages | 1.87× | ||
| 10 | A.S. Roma | Sports | 1.87× | ||
| 11 | Digital photography | Business & Career | 1.87× | ||
| 12 | Chelsea F.C. | Sports | 1.87× | ||
| 13 | Arsenal F.C. | Sports | 1.87× | ||
| 14 | Bundesliga | Sports | 1.87× | ||
| 15 | Radio | Technology & Electronics | 1.87× | ||
| 16 | Lottery | Games | 1.87× | ||
| 17 | Manchester United F.C. | Sports | 1.82× | ||
| 18 | Bars | Travel & Leisure | 1.62× | ||
| 19 | FC Barcelona | Sports | 1.52× | ||
| 20 | FIFA World Cup | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.53× | |
| Early Adopter Mentality | POWER | 1.46× | |
| DIY Mentality | THRILL | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.59× | |
| Price Sensitivity | PREMIUM | 0.70× | |
| Creativity | OPEN | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Outdoor recreation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.