A data profile of the people who buy, follow and care about MotoGP in Switzerland — modelled from more than twelve digital signal sources. MotoGP has an estimated audience of 1,129,125 people in Switzerland.
The average MotoGP fan in Switzerland is 37.5 years old, more male, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Ticino.
Top brand affinities include Motorcycle helmet, Motorcycle accessories, Touring motorcycle, with strongest over-indexing on Motorcycle helmet (6.78× the country average).
Demographically, the MotoGP audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical MotoGP fan in Switzerland is more male, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle helmet.
The key figures that characterise the MotoGP profile in Switzerland.
25.2% are female, 74.8% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 25.2% |
| Male | 74.8% |
| Average age | 37.5 |
| Estimated audience size | 1,129,125 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 17% |
Where the MotoGP audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ticino | ~100K | 2.71× | |
| 02 | Valais | ~90K | 1.94× | |
| 03 | Vaud | ~200K | 1.92× | |
| 04 | Fribourg | ~70K | 1.64× | |
| 05 | Neuchatel | ~40K | 1.60× | |
| 06 | Canton of Geneva | ~100K | 1.35× | |
| 07 | Canton of Zürich | ~200K | 1.16× | |
| 08 | Graubünden | ~30K | 1.14× | |
| 09 | Canton of Bern | ~100K | 1.07× | |
| 10 | Aargau | ~70K | 1.02× | |
| 11 | Thurgau | ~30K | 0.98× | |
| 12 | Luzern | ~50K | 0.95× | |
| 13 | Canton of St. Gallen | ~50K | 0.93× | |
| 14 | Jura | ~7K | 0.92× | |
| 15 | Solothurn | ~20K | 0.79× | |
| 16 | Schwyz | ~10K | 0.73× | |
| 17 | Basel-City | ~30K | 0.69× | |
| 18 | Canton of Zug | ~10K | 0.69× | |
| 19 | Basel-Landschaft | ~20K | 0.67× | |
| 20 | Uri | ~2K | 0.65× | |
| 21 | Appenzell Innerrhoden | <1K | 0.64× | |
| 22 | Canton of Obwalden | ~3K | 0.63× | |
| 23 | Appenzell Ausserrhoden | ~3K | 0.62× | |
| 24 | Schaffhausen | ~5K | 0.60× | |
| 25 | Canton of Glarus | ~2K | 0.60× | |
| 26 | Canton of Nidwalden | ~3K | 0.59× |
The strongest cross-interests of the MotoGP audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Formula Two | Sports | 14.61× | ||
| 02 | Nürburgring | Sports | 7.97× | ||
| 03 | Motorcycle helmet | Cars & Mobility | 6.78× | ||
| 04 | Motorcycle accessories | Cars & Mobility | 6.04× | ||
| 05 | Touring motorcycle | Cars & Mobility | 5.97× | ||
| 06 | Marc Márquez | Sports | 5.97× | ||
| 07 | Supermoto | Cars & Mobility | 5.72× | ||
| 08 | Cruiser (motorcycle) | Cars & Mobility | 5.45× | ||
| 09 | Draught beer | Food & Beverages | 4.87× | ||
| 10 | Mercedes AMG Petronas F1 | Sports | 4.86× | ||
| 11 | Max Verstappen | Sports | 4.84× | ||
| 12 | Custom motorcycle | Cars & Mobility | 4.70× | ||
| 13 | Lewis Hamilton | Sports | 3.88× | ||
| 14 | Ducati | Cars & Mobility | 3.71× | ||
| 15 | Suzuki | Cars & Mobility | 3.17× | ||
| 16 | MotoGP | Sports | 2.99× | ||
| 17 | FC Bayern Munich | Sports | 2.14× | ||
| 18 | Transfermarkt | Sports | 1.96× | ||
| 19 | Aldi | Shopping | 1.69× | ||
| 20 | Hornbach | Shopping | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.57× | |
| Risk Appetite | THRILL | 1.39× | |
| Extroversion | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.65× | |
| Mindfulness | BALANCE | 0.68× | |
| Price Sensitivity | PREMIUM | 0.69× |
MotoGP has an estimated audience of 1,129,125 people in Switzerland, concentrated in Canton of Zürich and Vaud.
25.2% of MotoGP fans are female, 74.8% are male, with an average age of 37.5 years.
MotoGP fans show strongest brand affinity for Motorcycle helmet (6.78×), Motorcycle accessories (6.04×), and Touring motorcycle (5.97×) over the country average.
MotoGP fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Vaud (reach ~200K), and Ticino (reach ~100K). These three regions account for the largest share of the active audience.
Beyond MotoGP itself, the audience over-indexes on Motorcycle accessories (6.04×), Touring motorcycle (5.97×), Custom motorcycle (4.7×), and Max Verstappen (4.84×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for MotoGP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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