A data profile of the people who buy, follow and care about Bicycle in Australia — modelled from more than twelve digital signal sources. Bicycle has an estimated audience of 3,479,232 people in Australia.
The average Bicycle fan in Australia is 43.6 years old, more male, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Wheel, Cars (film), Engine, with strongest over-indexing on Wheel (1.56× the country average).
Demographically, the Bicycle audience skews more male with an average age of 43.6, and over-indexes on personality traits such as DIY Mentality, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Bicycle fan in Australia is more male, around 43.6 years old, with strong DIY Mentality tendencies and a notable affinity for Wheel.
The key figures that characterise the Bicycle profile in Australia.
44.1% are female, 55.9% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 43.6 |
| Estimated audience size | 3,479,232 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Bicycle audience comes from Australia.
| Country | Share |
|---|---|
| United States | 19.9% |
| Italy | 5.6% |
| Japan | 5.1% |
Where the Bicycle audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~1M | 1.14× | |
| 02 | Northern Territory | ~40K | 1.08× | |
| 03 | Western Australia | ~400K | 1.06× | |
| 04 | New South Wales | ~1.5M | 1.03× | |
| 05 | Queensland | ~800K | 1.01× | |
| 06 | Australian Capital Territory | ~70K | 1.00× | |
| 07 | South Australia | ~300K | 0.96× | |
| 08 | Tasmania | ~60K | 0.75× |
The strongest cross-interests of the Bicycle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tour de France | Sports | 2.19× | ||
| 02 | Cycle sport | Sports | 2.06× | ||
| 03 | Mountain bike | Sports | 1.95× | ||
| 04 | Wrench | Home & Garden | 1.94× | ||
| 05 | Sport bike | Cars & Mobility | 1.89× | ||
| 06 | Motorcycle sport | Sports | 1.81× | ||
| 07 | Motorcycle club | Cars & Mobility | 1.81× | ||
| 08 | Drill | Home & Garden | 1.79× | ||
| 09 | MotoGP | Sports | 1.79× | ||
| 10 | Cars (film) | Movies & TV | 1.77× | ||
| 11 | Motorcycle racing | Cars & Mobility | 1.73× | ||
| 12 | Motorcycling | Cars & Mobility | 1.69× | ||
| 13 | Engine | Cars & Mobility | 1.68× | ||
| 14 | Hand tool | Home & Garden | 1.63× | ||
| 15 | Muscle car | Cars & Mobility | 1.62× | ||
| 16 | Welding | Home & Garden | 1.61× | ||
| 17 | Tire | Cars & Mobility | 1.57× | ||
| 18 | Wheel | Cars & Mobility | 1.56× | ||
| 19 | Scooters | Cars & Mobility | 1.53× | ||
| 20 | PGA Tour | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.07× | |
| Risk Appetite | THRILL | 1.04× | |
| Sports Activity | POWER | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.78× | |
| Tradition | CONSERVATISM | 0.79× | |
| Price Sensitivity | PREMIUM | 0.80× |
Bicycle has an estimated audience of 3,479,232 people in Australia, concentrated in New South Wales and Victoria.
44.1% of Bicycle fans are female, 55.9% are male, with an average age of 43.6 years.
Bicycle fans show strongest brand affinity for Wheel (1.56×), Cars (film) (1.77×), and Engine (1.68×) over the country average.
Bicycle fans in Australia are most concentrated in New South Wales (reach ~1.5M), Victoria (reach ~1M), and Queensland (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Bicycle itself, the audience over-indexes on Cars (film) (1.77×), Engine (1.68×), Motorcycle racing (1.73×), and Tire (1.57×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Bicycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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