A data profile of the people who buy, follow and care about Bicycle in Poland — modelled from more than twelve digital signal sources. Bicycle has an estimated audience of 1,902,468 people in Poland.
Bicycle has an estimated audience of 1,902,468 people in Poland. 43.0% are female, 57.0% are male, average age 37.6. Top brand affinities: Airplane, Baggage, Martyna Wojciechowska, Dump truck, Semi-trailer truck.
Top brand affinities include Airplane, Baggage, Martyna Wojciechowska, with strongest over-indexing on Airplane (1.55× the country average).
Demographically, the Bicycle audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
The typical Bicycle fan in Poland is more male, around 37.6 years old, with strong Sustainability tendencies and a notable affinity for Airplane.
The key figures that characterise the Bicycle profile in Poland.
43.0% are female, 57.0% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 37.6 |
| Estimated audience size | 1,902,468 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Bicycle audience comes from Poland.
| Country | Share |
|---|---|
| United States | 19.9% |
| Italy | 5.6% |
| Japan | 5.1% |
The strongest cross-interests of the Bicycle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flatland BMX | Sports | 1.74× | ||
| 02 | BMX racing | Sports | 1.66× | ||
| 03 | Hovercraft | Cars & Mobility | 1.64× | ||
| 04 | Box truck | Cars & Mobility | 1.63× | ||
| 05 | Freestyle BMX | Sports | 1.60× | ||
| 06 | Nissan Sylphy | Cars & Mobility | 1.60× | ||
| 07 | Baron Davis | Sports | 1.59× | ||
| 08 | Dump truck | Cars & Mobility | 1.58× | ||
| 09 | Bicycle frame | Sports | 1.58× | ||
| 10 | Stadler Zweirad | Shopping | 1.57× | ||
| 11 | Airplane | Cars & Mobility | 1.55× | ||
| 12 | Love Fishing | Topic | 1.54× | ||
| 13 | Baggage | Fashion & Accessoires | 1.53× | ||
| 14 | Nextbike | Cars & Mobility | 1.53× | ||
| 15 | Fox International | Movies & TV | 1.53× | ||
| 16 | Semi-trailer truck | Cars & Mobility | 1.52× | ||
| 17 | Tram | Cars & Mobility | 1.52× | ||
| 18 | Duster | Music & Radio | 1.52× | ||
| 19 | Flooding | Music & Radio | 1.52× | ||
| 20 | Martyna Wojciechowska | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.00× | |
| Urban Lifestyle | OPEN | 0.99× | |
| Social Media Usage | JOY | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.55× | |
| DIY Mentality | THRILL | 0.58× | |
| Design Affinity | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Bicycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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