A data profile of the people who buy, follow and care about Physical therapy in Ireland — modelled from more than twelve digital signal sources. Physical therapy has an estimated audience of 791,016 people in Ireland.
Physical therapy has an estimated audience of 791,016 people in Ireland. 64.8% are female, 35.2% are male, average age 45.5. Top brand affinities: Therapy, Allied health professions, Manual therapy, Kinesiology, Massage.
Top brand affinities include Therapy, Allied health professions, Manual therapy, with strongest over-indexing on Therapy (1.63× the country average).
Demographically, the Physical therapy audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical Physical therapy fan in Ireland is more female, around 45.5 years old, with strong Design Affinity tendencies and a notable affinity for Therapy.
The key figures that characterise the Physical therapy profile in Ireland.
64.8% are female, 35.2% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 45.5 |
| Estimated audience size | 791,016 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 21% | |
| 40-49 | 28% | |
| 50+ | 32% |
of the worldwide Physical therapy audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 24.5% |
| United Kingdom | 5.2% |
| Italy | 5.1% |
The strongest cross-interests of the Physical therapy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Allied health professions | Health | 2.62× | ||
| 02 | Manual therapy | Health | 2.43× | ||
| 03 | Acupuncture | Health | 2.03× | ||
| 04 | Kinesiology | Health | 1.94× | ||
| 05 | Arthritis awareness | Health | 1.93× | ||
| 06 | Joint | Health | 1.91× | ||
| 07 | Vertebral column | Health | 1.86× | ||
| 08 | Injury | Health | 1.83× | ||
| 09 | Health policy | Politics & Society | 1.81× | ||
| 10 | Knee | Health | 1.77× | ||
| 11 | Human gastrointestinal tract | Health | 1.65× | ||
| 12 | Sandal | Fashion & Accessoires | 1.64× | ||
| 13 | Therapy | Health | 1.63× | ||
| 14 | Foot | Health | 1.59× | ||
| 15 | Circulatory system | Health | 1.57× | ||
| 16 | Metabolism | Health | 1.56× | ||
| 17 | Caregiver | Health | 1.53× | ||
| 18 | Old age | Politics & Society | 1.53× | ||
| 19 | Massage | Health | 1.52× | ||
| 20 | Grandparent | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.31× | |
| Travelling | THRILL | 0.90× | |
| Need for Security | CONSERVATISM | 0.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.51× | |
| Social Media Usage | JOY | 0.56× | |
| Need for Security | CONSERVATISM | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Physical therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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