Rascasse Audience Intelligence

Physical therapy Audience in Italy

A data profile of the people who buy, follow and care about Physical therapy in Italy — modelled from more than twelve digital signal sources. Physical therapy has an estimated audience of 5,169,938 people in Italy.

#70among Field of study in Italy#893among Topic in Italy#131in Business & Career

The average Physical therapy fan in Italy is 43.4 years old, more female, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Veneto, Lazio.

Top brand affinities include Consequence (rapper), Therapy, Manual therapy, with strongest over-indexing on Consequence (rapper) (2.13× the country average).

Demographically, the Physical therapy audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Mindfulness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.

The typical Physical therapy fan in Italy is more female, around 43.4 years old, with strong Mindfulness tendencies and a notable affinity for Consequence (rapper).

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Physical therapy profile in Italy.

Audience size
5.2M
in Italy
Gender
61.5%♀
38.5% male
Age
43.4
average years
Country rank
#1276
Topic in Italy
Fig. 01

Search interest · 12-month trend

-70%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Physical therapy fans

61.5% are female, 38.5% are male, average age 43.4.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for Physical therapy audience in Italy
MetricValue
Female61.5%
Male38.5%
Average age43.4
Estimated audience size5,169,938
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Physical therapy audience in Italy
Age bracketShare%
16-1911%
20-2914%
30-3921%
40-4926%
50+27%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Physical therapy audience comes from Italy.

Worldwide audience distribution share by country for Physical therapy
CountryShare
United States24.5%
United Kingdom5.2%
Italy5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Physical therapy audience in Italy is strongest.

Fig. 05

Top regions by affinity

Physical therapy fans by region: top regions in Italy
#RegionReachAffinity×
01Veneto~1M2.33×
02Lombardy~1M1.36×
03Friuli-Venezia Giulia~100K1.05×
04Aosta Valley~10K1.05×
05Basilicata~50K1.02×
06Molise~20K1.02×
07Lazio~600K0.98×
08Trentino-Alto Adige/Südtirol~100K0.98×
09Umbria~80K0.97×
10Campania~600K0.95×
11Tuscany~300K0.95×
12Calabria~200K0.95×
13Abruzzo~100K0.95×
14Piedmont~400K0.94×
15Sardinia~100K0.94×
16Liguria~100K0.93×
17Marche~100K0.93×
18Sicilia~400K0.91×
19Puglia~300K0.91×
20Emilia-Romagna~400K0.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Physical therapy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Physical therapy audience
#·InterestCategoryAffinity×
01Manual therapyHealth4.33×
02Physical medicine and rehabilitationHealth4.06×
03Allied health professionsHealth4.02×
04Sports medicineHealth3.76×
05OsteopathyHealth3.33×
06KinesiologyHealth2.28×
07TherapyHealth2.23×
08Consequence (rapper)Music & Radio2.13×
09Doctor of MedicineBusiness & Career2.12×
10ClinicHealth2.11×
11General practitionerHealth1.99×
12Specialty (medicine)Health1.95×
13Chemical formulaBusiness & Career1.79×
14Health careBusiness & Career1.67×
15PhysicianBusiness & Career1.62×
163BMeteoNews1.60×
17SolidarityPolitics & Society1.60×
18Stress (biology)Health1.55×
19Health & wellnessHealth1.52×
20CoopFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Physical therapy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Physical therapy audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.16×
Community OrientationOPEN1.12×
SpiritualityBALANCE1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Physical therapy audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.81×
Urban LifestyleOPEN0.84×
Risk AppetiteTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Physical therapy have in Italy?

Physical therapy has an estimated audience of 5,169,938 people in Italy, concentrated in Lombardy and Veneto.

02

What is the gender split and age of Physical therapy fans?

61.5% of Physical therapy fans are female, 38.5% are male, with an average age of 43.4 years.

03

Which brands do Physical therapy fans like most?

Physical therapy fans show strongest brand affinity for Consequence (rapper) (2.13×), Therapy (2.23×), and Manual therapy (4.33×) over the country average.

04

Where do Physical therapy fans live in Italy?

Physical therapy fans in Italy are most concentrated in Lombardy (reach ~1M), Veneto (reach ~1M), and Lazio (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Physical therapy fans also like?

Beyond Physical therapy itself, the audience over-indexes on Therapy (2.23×), Manual therapy (4.33×), Physical medicine and rehabilitation (4.06×), and 3BMeteo (1.6×) compared to the Italy average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Italy

See Physical therapy audiences in other countries

How to read this data

Audience size is the estimated number of people in Italy who actively search for Physical therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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