Rascasse Audience Intelligence

Health care Audience in United Arab Emirates

A data profile of the people who buy, follow and care about Health care in United Arab Emirates — modelled from more than twelve digital signal sources. Health care has an estimated audience of 3,250,298 people in United Arab Emirates.

#87among Topic in United Arab Emirates
#15in Business & Career

The average Health care fan in United Arab Emirates is 37.1 years old, more male, and lives primarily in Dubai.

The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.

Top brand affinities include Khyber Pakhtunkhwa, Geo News Urdu, Durand Line, with strongest over-indexing on Khyber Pakhtunkhwa (1.58× the country average).

Demographically, the Health care audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Social Media Usage, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.

The typical Health care fan in United Arab Emirates is more male, around 37.1 years old, with strong Social Media Usage tendencies and a notable affinity for Khyber Pakhtunkhwa.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Health care profile in United Arab Emirates.

Audience size
3.3M
in United Arab Emirates
Gender
31.4%
68.6% male
Age
37.1
average years
Country rank
#131
Topic in United Arab Emirates
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Health care fans

31.4% are female, 68.6% are male, average age 37.1.

Fig. 02

Gender split

31.4%
Female
68.6%
Male
Demographic split for Health care audience in United Arab Emirates
MetricValue
Female31.4%
Male68.6%
Average age37.1
Estimated audience size3,250,298
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Health care audience in United Arab Emirates
Age bracketShare%
16-1910%
20-2933%
30-3932%
40-4917%
50+8%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Health care audience comes from United Arab Emirates.

Worldwide audience distribution share by country for Health care
CountryShare
United States21.8%
India4.5%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Arab Emirates average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Health care audience in United Arab Emirates is strongest.

Fig. 05

Top regions by affinity

Health care fans by region: top regions in United Arab Emirates
#RegionReachAffinity×
01Emirate of Abu Dhabi~1.5M1.11×
02Emirate of Sharjah~800K1.05×
03Emirate of Ajman~300K1.04×
04Ras Al Khaimah~200K1.00×
05Fujairah~80K0.96×
06Dubai~2M0.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Health care audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Health care audience
#·InterestCategoryAffinity×
01WinkFashion & Accessoires2.16×
02Nursing theoryKids & Family1.84×
03Dubai Health AuthorityNGO / Political Party1.69×
04British passportPolitics & Society1.69×
05Australian permanent residentPolitics & Society1.69×
06Registered nurseKids & Family1.62×
07Immigrant investor programsBusiness & Career1.62×
08Malankara Orthodox Syrian ChurchPOI1.61×
09Health TipsTopic1.60×
10Khyber PakhtunkhwaTravel & Leisure1.58×
11Durand LineTravel & Leisure1.57×
12GynaecologyHealth1.56×
13Schengen AreaPolitics & Society1.55×
14KohatTravel & Leisure1.54×
15Geo News UrduMovies & TV1.53×
16SwabiTravel & Leisure1.52×
17ChuridarFashion & Accessoires1.52×
18Daily Naya DigantaNews1.51×
19Cuisine of KeralaFood & Beverages1.51×
20MultanTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Health care audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Health care audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY0.96×
PatriotismCONSERVATISM0.75×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Health care audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.75×
Social Media UsageJOY0.96×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Health care have in United Arab Emirates?

Health care has an estimated audience of 3,250,298 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.

02

What is the gender split and age of Health care fans?

31.4% of Health care fans are female, 68.6% are male, with an average age of 37.1 years.

03

Which brands do Health care fans like most?

Health care fans show strongest brand affinity for Khyber Pakhtunkhwa (1.58×), Geo News Urdu (1.53×), and Durand Line (1.57×) over the country average.

04

Where do Health care fans live in United Arab Emirates?

Health care fans in United Arab Emirates are most concentrated in Dubai (reach ~2M), Emirate of Abu Dhabi (reach ~1.5M), and Emirate of Sharjah (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Health care fans also like?

Beyond Health care itself, the audience over-indexes on Geo News Urdu (1.53×), Durand Line (1.57×), Kohat (1.54×), and Swabi (1.52×) compared to the United Arab Emirates average.

Appendix

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How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for Health care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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