A data profile of the people who buy, follow and care about Health care in Indonesia — modelled from more than twelve digital signal sources. Health care has an estimated audience of 6,646,729 people in Indonesia.
The average Health care fan in Indonesia is 38.2 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, Jakarta, East Java.
Top brand affinities include Tunic, Breastfeeding, Baby powder, with strongest over-indexing on Tunic (1.57× the country average).
Demographically, the Health care audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Individualism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Health care fan in Indonesia is balanced, around 38.2 years old, with strong Individualism tendencies and a notable affinity for Tunic.
The key figures that characterise the Health care profile in Indonesia.
50.4% are female, 49.6% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 38.2 |
| Estimated audience size | 6,646,729 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 28% | |
| 30-39 | 27% | |
| 40-49 | 20% | |
| 50+ | 12% |
of the worldwide Health care audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 21.8% |
| India | 4.5% |
| United Kingdom | 4.3% |
Where the Health care audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Kalimantan | ~200K | 1.84× | |
| 02 | Jakarta | ~900K | 1.71× | |
| 03 | Banten | ~400K | 1.35× | |
| 04 | Special Region of Yogyakarta | ~100K | 1.16× | |
| 05 | West Java | ~1M | 1.07× | |
| 06 | East Java | ~800K | 1.07× | |
| 07 | Bali | ~100K | 1.07× | |
| 08 | West Sulawesi | ~30K | 1.06× | |
| 09 | West Papua | ~20K | 1.04× | |
| 10 | North Kalimantan | ~20K | 1.03× | |
| 11 | Gorontalo (disambiguation)(2) | ~30K | 1.02× | |
| 12 | Bangka-Belitung Islands | ~30K | 1.00× | |
| 13 | Papua (province) | ~40K | 0.99× | |
| 14 | Maluku | ~30K | 0.99× | |
| 15 | North Maluku | ~20K | 0.99× | |
| 16 | South Sulawesi | ~200K | 0.97× | |
| 17 | North Sulawesi | ~70K | 0.97× | |
| 18 | Riau Islands | ~70K | 0.97× | |
| 19 | Central Sulawesi | ~60K | 0.97× | |
| 20 | Bengkulu | ~50K | 0.97× | |
| 21 | Central Java | ~600K | 0.96× | |
| 22 | South Sumatra | ~200K | 0.96× | |
| 23 | Jambi | ~70K | 0.95× | |
| 24 | Central Kalimantan | ~50K | 0.95× | |
| 25 | Southeast Sulawesi | ~50K | 0.95× | |
| 26 | East Nusa Tenggara | ~70K | 0.94× | |
| 27 | Riau | ~100K | 0.93× | |
| 28 | Aceh | ~80K | 0.93× | |
| 29 | Lampung | ~100K | 0.92× | |
| 30 | West Sumatra | ~100K | 0.92× | |
| 31 | South Kalimantan | ~80K | 0.92× | |
| 32 | East Kalimantan | ~100K | 0.91× | |
| 33 | West Nusa Tenggara | ~80K | 0.91× | |
| 34 | North Sumatra | ~300K | 0.86× |
The strongest cross-interests of the Health care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Digital health | Health | 2.81× | ||
| 02 | Physical examination | Sports | 2.27× | ||
| 03 | Wink | Fashion & Accessoires | 2.14× | ||
| 04 | Upwork | Business & Career | 2.03× | ||
| 05 | Web fiction | Literature | 1.78× | ||
| 06 | Nursing bra | Fashion & Accessoires | 1.72× | ||
| 07 | Baby powder | Kids & Family | 1.68× | ||
| 08 | Pampers | Kids & Family | 1.68× | ||
| 09 | Baju Kurung | Travel & Leisure | 1.67× | ||
| 10 | Cloth diaper | Kids & Family | 1.65× | ||
| 11 | Infant bed | Home & Garden | 1.63× | ||
| 12 | Infant bodysuit | Kids & Family | 1.62× | ||
| 13 | Zaskia Adya Mecca | Movies & TV | 1.60× | ||
| 14 | Tunic | Fashion & Accessoires | 1.57× | ||
| 15 | Breast pump | Kids & Family | 1.56× | ||
| 16 | Infant clothing | Kids & Family | 1.55× | ||
| 17 | Baby toys | Kids & Family | 1.54× | ||
| 18 | Baby bottle | Kids & Family | 1.53× | ||
| 19 | Vaseline | Beauty & Wellness | 1.52× | ||
| 20 | Breastfeeding | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.52× | |
| Risk Appetite | THRILL | 1.36× | |
| Travelling | THRILL | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.52× | |
| Design Affinity | PREMIUM | 0.54× | |
| Healthy Lifestyle | BALANCE | 0.69× |
Health care has an estimated audience of 6,646,729 people in Indonesia, concentrated in West Java and Jakarta.
50.4% of Health care fans are female, 49.6% are male, with an average age of 38.2 years.
Health care fans show strongest brand affinity for Tunic (1.57×), Breastfeeding (1.51×), and Baby powder (1.68×) over the country average.
Health care fans in Indonesia are most concentrated in West Java (reach ~1M), Jakarta (reach ~900K), and East Java (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Health care itself, the audience over-indexes on Breastfeeding (1.51×), Baby powder (1.68×), Web fiction (1.78×), and Infant clothing (1.55×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Health care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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