A data profile of the people who buy, follow and care about Health care in Colombia — modelled from more than twelve digital signal sources. Health care has an estimated audience of 4,600,682 people in Colombia.
Health care has an estimated audience of 4,600,682 people in Colombia. 58.5% are female, 41.5% are male, average age 36.9. Top brand affinities: Diabetes mellitus awareness, Ravenna, Caseros, Buenos Aires, Medical diagnosis, Administrative law.
Top brand affinities include Diabetes mellitus awareness, Ravenna, Caseros, Buenos Aires, with strongest over-indexing on Diabetes mellitus awareness (1.54× the country average).
Demographically, the Health care audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Risk Appetite, Indulgence.
The typical Health care fan in Colombia is more female, around 36.9 years old, with strong Risk Appetite tendencies and a notable affinity for Diabetes mellitus awareness.
The key figures that characterise the Health care profile in Colombia.
58.5% are female, 41.5% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 36.9 |
| Estimated audience size | 4,600,682 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide Health care audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 21.8% |
| India | 4.5% |
| United Kingdom | 4.3% |
The strongest cross-interests of the Health care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Medical emergency | Health | 2.45× | ||
| 02 | Nursing theory | Kids & Family | 2.01× | ||
| 03 | First aid | Health | 1.66× | ||
| 04 | Respiratory rate | Health | 1.61× | ||
| 05 | Los Remedios | Travel & Leisure | 1.60× | ||
| 06 | Stitch (textile arts) | Fashion & Accessoires | 1.60× | ||
| 07 | Tres de Febrero Partido | Travel & Leisure | 1.59× | ||
| 08 | Epidemiology | Business & Career | 1.58× | ||
| 09 | Ravenna | Travel & Leisure | 1.55× | ||
| 10 | Medical diagnosis | Health | 1.55× | ||
| 11 | Incentive | Business & Career | 1.55× | ||
| 12 | Licentiate | Business & Career | 1.55× | ||
| 13 | Diabetes mellitus awareness | Health | 1.54× | ||
| 14 | Administrative law | Politics & Society | 1.54× | ||
| 15 | Mining engineering | Business & Career | 1.54× | ||
| 16 | Satellite Internet access | Technology & Electronics | 1.53× | ||
| 17 | Eudora, Kansas | Travel & Leisure | 1.52× | ||
| 18 | Caseros, Buenos Aires | Travel & Leisure | 1.51× | ||
| 19 | Geotechnical engineering | Business & Career | 1.51× | ||
| 20 | Tax break | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.50× | |
| Indulgence | JOY | 1.12× | |
| Creativity | OPEN | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.69× | |
| Individualism | JOY | 0.72× | |
| Career Orientation | POWER | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Health care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.