A data profile of the people who buy, follow and care about Health care in South Africa — modelled from more than twelve digital signal sources. Health care has an estimated audience of 2,699,841 people in South Africa.
Health care has an estimated audience of 2,699,841 people in South Africa. 59.4% are female, 40.6% are male, average age 39.0. Top brand affinities: Primary health care, Private healthcare, National health insurance, Intensive care unit, Dental public health.
Top brand affinities include Primary health care, Private healthcare, National health insurance, with strongest over-indexing on Primary health care (1.86× the country average).
Demographically, the Health care audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Travelling, Spirituality.
The typical Health care fan in South Africa is more female, around 39.0 years old, with strong Travelling tendencies and a notable affinity for Primary health care.
The key figures that characterise the Health care profile in South Africa.
59.4% are female, 40.6% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 39.0 |
| Estimated audience size | 2,699,841 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 23% |
of the worldwide Health care audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 21.8% |
| India | 4.5% |
| United Kingdom | 4.3% |
The strongest cross-interests of the Health care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dental public health | Health | 2.36× | ||
| 02 | Primary health care | Health | 1.86× | ||
| 03 | Medical billing | Health | 1.84× | ||
| 04 | Health promotion | Health | 1.77× | ||
| 05 | Patient Protection and Affordable Care Act | Politics & Society | 1.76× | ||
| 06 | Wink | Fashion & Accessoires | 1.75× | ||
| 07 | Community health worker | Business & Career | 1.73× | ||
| 08 | Vincentius-Diakonissen-Kliniken | Health | 1.68× | ||
| 09 | Colonel Sanders | Food & Beverages | 1.67× | ||
| 10 | Online doctor | Health | 1.66× | ||
| 11 | Nursing theory | Kids & Family | 1.65× | ||
| 12 | Private healthcare | Health | 1.57× | ||
| 13 | National health insurance | Business & Career | 1.57× | ||
| 14 | Tile-matching video game | Games | 1.56× | ||
| 15 | Intensive care unit | Health | 1.54× | ||
| 16 | Boston College | Business & Career | 1.54× | ||
| 17 | Acrylonitrile butadiene styrene | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.06× | |
| Spirituality | BALANCE | 0.86× | |
| Social Media Usage | JOY | 0.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.55× | |
| Healthy Lifestyle | BALANCE | 0.56× | |
| Social Media Usage | JOY | 0.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Health care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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