A data profile of the people who buy, follow and care about Pharmacy in South Africa — modelled from more than twelve digital signal sources. Pharmacy has an estimated audience of 1,240,977 people in South Africa.
Pharmacy has an estimated audience of 1,240,977 people in South Africa. 69.6% are female, 30.4% are male, average age 39.1. Top brand affinities: ShopRite (United States), Chemistry, Toothpaste, Clinical trial, Allergy.
Top brand affinities include ShopRite (United States), Chemistry, Toothpaste, with strongest over-indexing on ShopRite (United States) (2.45× the country average).
Demographically, the Pharmacy audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Spirituality, Social Media Usage.
The typical Pharmacy fan in South Africa is more female, around 39.1 years old, with strong Spirituality tendencies and a notable affinity for ShopRite (United States).
The key figures that characterise the Pharmacy profile in South Africa.
69.6% are female, 30.4% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 39.1 |
| Estimated audience size | 1,240,977 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 24% |
of the worldwide Pharmacy audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 19.7% |
| Italy | 6.9% |
| Brazil | 4.8% |
The strongest cross-interests of the Pharmacy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Capsule (pharmacy) | Health | 2.81× | ||
| 02 | ShopRite (United States) | Food & Beverages | 2.45× | ||
| 03 | Allergen | Health | 2.19× | ||
| 04 | Toothpaste | Beauty & Wellness | 2.06× | ||
| 05 | Brazilian Portuguese | Politics & Society | 1.88× | ||
| 06 | Boyfriend | Kids & Family | 1.82× | ||
| 07 | Allergy | Health | 1.81× | ||
| 08 | Common cold | Health | 1.81× | ||
| 09 | Influenza | Health | 1.79× | ||
| 10 | Tupperware | Home & Garden | 1.67× | ||
| 11 | Aramex | Business & Career | 1.65× | ||
| 12 | Clinical trial | Health | 1.61× | ||
| 13 | Insônia | Travel & Leisure | 1.61× | ||
| 14 | Chemistry | Business & Career | 1.58× | ||
| 15 | Moringa | Home & Garden | 1.58× | ||
| 16 | Eucerin | Beauty & Wellness | 1.54× | ||
| 17 | Cholesterol | Food & Beverages | 1.52× | ||
| 18 | Arthritis awareness | Health | 1.52× | ||
| 19 | Liver | Health | 1.52× | ||
| 20 | Metropolitan Opera | Arts & Culture | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.87× | |
| Social Media Usage | JOY | 0.58× | |
| Travelling | THRILL | 0.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.28× | |
| Patriotism | CONSERVATISM | 0.31× | |
| Travelling | THRILL | 0.52× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Pharmacy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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