Myer Audience in United States
Myer has an estimated audience of 2,822,688 people in United States. 73.3% are female, 26.7% are male, average age 33.3. Top regions: Ohio, Michigan, California. Top brand affinities: Sports, Arts and music, Food and drink, Music, Food.
The average Myer fan in United States is 33.3 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, Michigan, California. Top brand affinities include Sports, Arts and music, Food and drink, with strongest over-indexing on Sports (2.96× the country average). Demographically, the Myer audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Myer fans
| Metric | Value |
|---|---|
| Female | 73.3% |
| Male | 26.7% |
| Average age | 33.3 |
| Estimated audience size | 2,822,688 |
Audience persona
The typical Myer fan in United States is more female, around 33.3 years old, with strong Sustainability tendencies and a notable affinity for Sports.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Ohio | 333,893 | 3.84× |
| Michigan | 233,526 | 3.16× |
| California | 226,884 | 0.73× |
| Indiana | 186,650 | 3.62× |
| Illinois | 180,211 | 1.92× |
| Texas | 167,823 | 0.69× |
| Florida | 157,650 | 0.82× |
| New York | 138,130 | 0.88× |
| Kentucky | 105,269 | 2.97× |
| Pennsylvania | 84,091 | 0.88× |
| Wisconsin | 68,888 | 1.62× |
| Georgia | 67,149 | 0.77× |
| North Carolina | 58,642 | 0.69× |
| Virginia | 49,085 | 0.71× |
| South Carolina | 47,713 | 1.12× |
| Tennessee | 44,222 | 0.78× |
| Alabama | 38,242 | 0.97× |
| New Jersey | 38,034 | 0.53× |
| Arizona | 35,986 | 0.62× |
| Massachusetts | 31,680 | 0.57× |
| Washington | 31,063 | 0.55× |
| Maryland | 30,287 | 0.62× |
| Utah | 28,569 | 1.13× |
| Missouri | 26,329 | 0.58× |
| Louisiana | 24,596 | 0.68× |
| Colorado | 23,656 | 0.53× |
| Minnesota | 23,603 | 0.58× |
| Oklahoma | 23,043 | 0.74× |
| Vermont | 19,590 | 3.95× |
| Arkansas | 17,486 | 0.75× |
| Oregon | 17,343 | 0.54× |
| Nevada | 16,413 | 0.6× |
| Kansas | 15,878 | 0.71× |
| Connecticut | 15,416 | 0.54× |
| Mississippi | 13,756 | 0.59× |
| Iowa | 12,653 | 0.54× |
| West Virginia | 12,548 | 0.95× |
| Washington, District of Columbia | 12,459 | 1.47× |
| Nebraska | 11,744 | 0.83× |
| Hawaii | 9,519 | 0.78× |
| New Mexico | 7,503 | 0.53× |
| New Hampshire | 7,341 | 0.66× |
| Idaho | 6,663 | 0.47× |
| Maine | 5,837 | 0.58× |
| Rhode Island | 4,093 | 0.46× |
| Delaware | 3,934 | 0.51× |
| Montana | 3,548 | 0.45× |
| North Dakota | 2,780 | 0.48× |
| Alaska | 2,630 | 0.44× |
| South Dakota | 2,586 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports | 2.96× | Sports |
| Arts and music | 2.95× | Arts & Culture |
| Food and drink | 2.77× | Food & Beverages |
| Music | 2.74× | Business & Career |
| Food | 2.79× | Food & Beverages |
| Outdoor recreation | 2.98× | Sports |
| Entertainment | 2.9× | Movies & TV |
| Pets | 2.88× | Pets & Animals |
| Movies | 2.7× | Movies & TV |
| Consumer electronics | 2.68× | Technology & Electronics |
| Reading | 2.63× | Literature |
| Live events | 2.68× | Music & Radio |
| Parent | 3.85× | Kids & Family |
| Celebrity | 3.27× | Movies & TV |
| Adventure | 3.62× | Travel & Leisure |
| Games | 2.39× | Games |
| Wildlife | 3.62× | Travel & Leisure |
| Clothing | 2.31× | Fashion & Accessoires |
| Garden | 3.3× | Home & Garden |
| Photograph | 2.84× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.75 |
| LGBTQ+ Identity | OPEN | 2.62 |
| Sports Activity | POWER | 2.5 |
| Design Affinity | PREMIUM | 2.1 |
| Family Orientation | CONSERVATISM | 1.93 |
| Luxury Orientation | PREMIUM | 1.93 |
Worldwide distribution
| Country | Share |
|---|---|
| Australia | 63.1% |
| United States | 21.7% |
| Canada | 3.2% |
See Myer audiences in other countries
More Fashion & Accessoires audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Myer have in United States?
Myer has an estimated audience of 2,822,688 people in United States, concentrated in Ohio and Michigan.
What is the gender split and age of Myer fans?
73.3% of Myer fans are female, 26.7% are male, with an average age of 33.3 years.
Which brands do Myer fans like most?
Myer fans show strongest brand affinity for Sports (2.96×), Arts and music (2.95×), and Food and drink (2.77×) over the country average.
Where do Myer fans live in United States?
Myer fans in United States are most concentrated in Ohio (reach 333,893), Michigan (reach 233,526), and California (reach 226,884). These three regions account for the largest share of the active audience.
What other brands do Myer fans also like?
Beyond Myer itself, the audience over-indexes on Arts and music (2.95×), Food and drink (2.77×), Music (2.74×), and Food (2.79×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Myer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.