Rascasse Audience Intelligence

Myer Target Market in United States

A data profile of the people who buy, follow and care about Myer in United States — modelled from more than twelve digital signal sources. Myer has an estimated audience of 6,423 people in United States.

#14932among Brand in United States#3461in Fashion & Accessoires

The average Myer fan in United States is 33.3 years old, more female, and lives primarily in Ohio.

The audience is concentrated in Ohio, Minnesota, California.

Top brand affinities include Sports, Arts and music, Food and drink, with strongest over-indexing on Sports (2.96× the country average).

Demographically, the Myer audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Myer fan in United States is more female, around 33.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Sports.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Myer profile in United States.

Audience size
6K
in United States
Gender
73.3%♀
26.7% male
Age
33.3
average years
Country rank
#152406
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Myer

73.3% are female, 26.7% are male, average age 33.3.

Fig. 02

Gender split

73.3%
Female
26.7%
Male
Demographic split for Myer audience in United States
MetricValue
Female73.3%
Male26.7%
Average age33.3
Estimated audience size6,423
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Myer audience in United States
Age bracketShare%
16-1935%
20-2923%
30-3918%
40-4914%
50+10%
Fig. 04

Worldwide distribution

0.1%

of the worldwide Myer audience comes from United States.

Worldwide audience distribution share by country for Myer
CountryShare
Australia72.1%
Canada3.5%
Germany3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Myer audience in United States is strongest.

Fig. 05

Top regions by affinity

Myer customers by region in United States
#RegionReachAffinity×
01Minnesota~300K6.78×
02Vermont~20K3.34×
03Ohio~300K3.30×
04Indiana~200K3.06×
05Arizona~200K2.76×
06Michigan~200K2.71×
07Kentucky~90K2.54×
08Illinois~200K1.62×
09Wisconsin~60K1.44×
10Washington, District of Columbia~10K1.34×
11Alabama~40K1.07×
12Nebraska~20K1.07×
13Utah~30K1.02×
14South Carolina~40K1.01×
15West Virginia~10K0.93×
16Hawaii~10K0.91×
17New York~100K0.87×
18Alaska~5K0.83×
19Pennsylvania~80K0.82×
20North Dakota~5K0.82×
21Georgia~70K0.80×
22Kansas~20K0.80×
23Arkansas~20K0.79×
24South Dakota~5K0.79×
25New Hampshire~9K0.78×
26Florida~100K0.77×
27California~200K0.76×
28Texas~200K0.76×
29Virginia~50K0.76×
30Tennessee~40K0.76×
31Oklahoma~20K0.75×
32Maine~8K0.75×
33Montana~6K0.75×
34Washington~40K0.74×
35Louisiana~30K0.72×
36Mississippi~20K0.72×
37Delaware~6K0.72×
38Rhode Island~6K0.71×
39New Mexico~10K0.70×
40North Carolina~60K0.69×
41Missouri~30K0.68×
42Nevada~20K0.68×
43Iowa~20K0.68×
44Idaho~10K0.68×
45Massachusetts~40K0.67×
46Maryland~30K0.67×
47Connecticut~20K0.67×
48Oregon~20K0.65×
49Colorado~30K0.62×
50New Jersey~40K0.60×
Fig. 06

Affinity by region

Affinity by region — Myer, United States
0.60×1.00×6.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Myer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Myer audience
#·InterestCategoryAffinity×
01ParentKids & Family3.85×
02AdventureTravel & Leisure3.62×
03WildlifeTravel & Leisure3.62×
04GardenHome & Garden3.30×
05CelebrityMovies & TV3.27×
06Outdoor recreationSports2.98×
07SportsSports2.96×
08Arts and musicArts & Culture2.95×
09EntertainmentMovies & TV2.90×
10PetsPets & Animals2.88×
11PhotographTechnology & Electronics2.84×
12FoodFood & Beverages2.79×
13Food and drinkFood & Beverages2.77×
14MusicBusiness & Career2.74×
15MoviesMovies & TV2.70×
16Consumer electronicsTechnology & Electronics2.68×
17Live eventsMusic & Radio2.68×
18ReadingLiterature2.63×
19GamesGames2.39×
20ClothingFashion & Accessoires2.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Myer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Myer audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.91×
Convenience OrientationPREMIUM1.76×
IndividualismJOY1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Myer audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.05×
Social Media UsageJOY0.15×
Risk AppetiteTHRILL0.18×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Myer's target market in United States?

Myer's target market in United States covers an estimated 6,423 people, concentrated in Ohio and Minnesota.

02

What is the gender split and age of Myer customers?

73.3% of the Myer audience are female, 26.7% are male, with an average age of 33.3 years.

03

Which brands do Myer fans like most?

Myer fans show strongest brand affinity for Sports (2.96×), Arts and music (2.95×), and Food and drink (2.77×) over the country average.

04

Where do Myer fans live in United States?

Myer fans in United States are most concentrated in Ohio (reach ~300K), Minnesota (reach ~300K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Myer fans also like?

Beyond Myer itself, the audience over-indexes on Arts and music (2.95×), Food and drink (2.77×), Music (2.74×), and Food (2.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Myer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Myer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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