A data profile of the people who buy, follow and care about Planet in Poland — modelled from more than twelve digital signal sources. Planet has an estimated audience of 2,540,605 people in Poland.
Planet has an estimated audience of 2,540,605 people in Poland. 61.0% are female, 39.0% are male, average age 34.9. Top brand affinities: Shopping and fashion, Love & Sex, Exfoliation (cosmetology), Valentine's Day, Game consoles.
Top brand affinities include Shopping and fashion, Love & Sex, Exfoliation (cosmetology), with strongest over-indexing on Shopping and fashion (8.25× the country average).
Demographically, the Planet audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Spirituality, Career Orientation.
The typical Planet fan in Poland is more female, around 34.9 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Planet profile in Poland.
61.0% are female, 39.0% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 34.9 |
| Estimated audience size | 2,540,605 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 13% |
of the worldwide Planet audience comes from Poland.
| Country | Share |
|---|---|
| United States | 21.4% |
| Brazil | 5.8% |
| Italy | 5.8% |
The strongest cross-interests of the Planet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | European Space Agency | Cars & Mobility | 21.15× | ||
| 02 | Love & Sex | Kids & Family | 20.00× | ||
| 03 | Valentine's Day | Kids & Family | 14.03× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 11.61× | ||
| 05 | Elijah Wood | Movies & TV | 8.39× | ||
| 06 | Shopping and fashion | Shopping | 8.25× | ||
| 07 | Kill Bill | Movies & TV | 6.54× | ||
| 08 | Eddie Murphy | Movies & TV | 5.82× | ||
| 09 | Horoscope | Health | 4.81× | ||
| 10 | Game consoles | Technology & Electronics | 4.06× | ||
| 11 | Orsay | Shopping | 3.84× | ||
| 12 | Sustainable products | Politics & Society | 3.70× | ||
| 13 | Business Insider | Business & Career | 3.02× | ||
| 14 | Telegram | Internet & Social Media | 2.55× | ||
| 15 | Catholic Church | Politics & Society | 2.48× | ||
| 16 | Self-love | Health | 2.46× | ||
| 17 | Baltic Sea | Travel & Leisure | 2.30× | ||
| 18 | Gazeta Wyborcza | News | 2.11× | ||
| 19 | Fiction books | Literature | 1.64× | ||
| 20 | Radio ZET | Music & Radio | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.57× | |
| Career Orientation | POWER | 1.34× | |
| Tradition | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.77× | |
| Price Sensitivity | PREMIUM | 0.81× | |
| Luxury Orientation | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Planet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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