A data profile of the people who buy, follow and care about Planet in Spain — modelled from more than twelve digital signal sources. Planet has an estimated audience of 3,993,857 people in Spain.
Planet has an estimated audience of 3,993,857 people in Spain. 59.2% are female, 40.8% are male, average age 43.0. Top brand affinities: IBEX 35, Caixabank, Arturo Pérez-Reverte, Aldi, Real property.
Top brand affinities include IBEX 35, Caixabank, Arturo Pérez-Reverte, with strongest over-indexing on IBEX 35 (2.03× the country average).
Demographically, the Planet audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Community Orientation, Patriotism.
The typical Planet fan in Spain is more female, around 43.0 years old, with strong Community Orientation tendencies and a notable affinity for IBEX 35.
The key figures that characterise the Planet profile in Spain.
59.2% are female, 40.8% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 43.0 |
| Estimated audience size | 3,993,857 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 25% |
of the worldwide Planet audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.4% |
| Brazil | 5.8% |
| Italy | 5.8% |
The strongest cross-interests of the Planet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anthony Hopkins | Movies & TV | 4.83× | ||
| 02 | Albert Einstein | Technology & Electronics | 4.83× | ||
| 03 | Ian Somerhalder | Movies & TV | 4.83× | ||
| 04 | Dylan O'Brien | Movies & TV | 4.83× | ||
| 05 | Amanda Seyfried | Movies & TV | 4.64× | ||
| 06 | Arturo Pérez-Reverte | Literature | 4.08× | ||
| 07 | Al Pacino | Movies & TV | 3.88× | ||
| 08 | Robert De Niro | Movies & TV | 3.72× | ||
| 09 | Bruce Willis | Movies & TV | 2.43× | ||
| 10 | Robert Redford | Movies & TV | 2.39× | ||
| 11 | Real property | Home & Garden | 2.34× | ||
| 12 | Travel website | Travel & Leisure | 2.23× | ||
| 13 | Genetics | Kids & Family | 2.13× | ||
| 14 | Caixabank | Business & Career | 2.04× | ||
| 15 | FilmAffinity | Movies & TV | 2.04× | ||
| 16 | Charity and causes | Business & Career | 2.04× | ||
| 17 | IBEX 35 | Business & Career | 2.03× | ||
| 18 | TripAdvisor | Travel & Leisure | 1.91× | ||
| 19 | Wikipedia | Internet & Social Media | 1.87× | ||
| 20 | Aldi | Shopping | 1.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.64× | |
| Patriotism | CONSERVATISM | 1.56× | |
| Individualism | JOY | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.84× | |
| Social Media Usage | JOY | 0.86× | |
| Design Affinity | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Planet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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