Planet Audience in Germany
Planet has an estimated audience of 4,496,282 people in Germany. 52.2% are female, 47.8% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, KLIX (AM), Israel, Natural rubber, Preacher (comics).
The average Planet fan in Germany is 38.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, KLIX (AM), Israel, with strongest over-indexing on Progressive rock (4.77× the country average). Demographically, the Planet audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Sports Activity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Planet fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 38.8 |
| Estimated audience size | 4,496,282 |
Audience persona
The typical Planet fan in Germany is balanced, around 38.8 years old, with strong Sports Activity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,126,594 | 1.15× |
| Bayern | 748,070 | 1.04× |
| Baden-Württemberg | 635,012 | 1.04× |
| Hessen | 589,695 | 1.72× |
| Niedersachsen | 394,712 | 0.9× |
| Rheinland-Pfalz | 239,355 | 1.06× |
| Berlin | 237,107 | 1.18× |
| Sachsen | 191,056 | 0.87× |
| Schleswig-Holstein | 146,742 | 0.91× |
| Brandenburg | 127,392 | 0.91× |
| Thüringen | 103,448 | 0.9× |
| Hamburg | 93,714 | 0.92× |
| Sachsen-Anhalt | 93,414 | 0.8× |
| Mecklenburg-Vorpommern | 64,173 | 0.75× |
| Bremen | 42,996 | 1.12× |
| Saarland | 41,650 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.77× | Music & Radio |
| KLIX (AM) | 2.81× | Music & Radio |
| Israel | 2.04× | Travel & Leisure |
| Natural rubber | 2.36× | Cars & Mobility |
| Preacher (comics) | 6× | Literature |
| Esra Erol | 4.85× | Movies & TV |
| Home Delivery | 2× | Food & Beverages |
| Snow White (Fables) | 1.64× | Literature |
| Software engineer | 6.08× | Technology & Electronics |
| Gudrun Sjödén | 2.06× | Fashion & Accessoires |
| The Journey (1959 film) | 9.57× | Movies & TV |
| Howth | 4.87× | Travel & Leisure |
| Kodi (software) | 1.71× | Technology & Electronics |
| Stucco | 1.51× | Home & Garden |
| Loincloth | 1.64× | Fashion & Accessoires |
| Hypertext | 1.52× | Technology & Electronics |
| Samanyolu Haber | 2.28× | Movies & TV |
| Scratching post | 2.74× | Pets & Animals |
| Coworking | 1.89× | Business & Career |
| The Nice Guys | 2.48× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.34 |
| Need for Security | CONSERVATISM | 1.28 |
| Sustainability | BALANCE | 1.26 |
| Pet Ownership | JOY | 1.25 |
| Mindfulness | BALANCE | 1.24 |
| Healthy Lifestyle | BALANCE | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| Brazil | 5.8% |
| Italy | 5.8% |
See Planet audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Planet have in Germany?
Planet has an estimated audience of 4,496,282 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Planet fans?
52.2% of Planet fans are female, 47.8% are male, with an average age of 38.8 years.
Which brands do Planet fans like most?
Planet fans show strongest brand affinity for Progressive rock (4.77×), KLIX (AM) (2.81×), and Israel (2.04×) over the country average.
Where do Planet fans live in Germany?
Planet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,126,594), Bayern (reach 748,070), and Baden-Württemberg (reach 635,012). These three regions account for the largest share of the active audience.
What other brands do Planet fans also like?
Beyond Planet itself, the audience over-indexes on KLIX (AM) (2.81×), Israel (2.04×), Natural rubber (2.36×), and Preacher (comics) (6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Planet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.