A data profile of the people who buy, follow and care about Planet in Brazil — modelled from more than twelve digital signal sources. Planet has an estimated audience of 6,942,414 people in Brazil.
Planet has an estimated audience of 6,942,414 people in Brazil. 60.5% are female, 39.5% are male, average age 35.6. Top brand affinities: Seleção Brasileira, Spanish language, Rick and Morty, Electronic music, Michael Jackson.
Top brand affinities include Seleção Brasileira, Spanish language, Rick and Morty, with strongest over-indexing on Seleção Brasileira (1.61× the country average).
Demographically, the Planet audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Tradition, Patriotism.
The typical Planet fan in Brazil is more female, around 35.6 years old, with strong Tradition tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Planet profile in Brazil.
60.5% are female, 39.5% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 35.6 |
| Estimated audience size | 6,942,414 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 15% |
of the worldwide Planet audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.4% |
| Brazil | 5.8% |
| Italy | 5.8% |
The strongest cross-interests of the Planet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rick and Morty | Movies & TV | 3.31× | ||
| 02 | Borussia Dortmund | Sports | 3.31× | ||
| 03 | Toy Story (franchise) | Movies & TV | 3.31× | ||
| 04 | Germany | Travel & Leisure | 3.31× | ||
| 05 | Thiago Silva | Sports | 3.31× | ||
| 06 | Campeonato Carioca | Sports | 2.82× | ||
| 07 | Spanish language | Politics & Society | 2.77× | ||
| 08 | Tinder | Internet & Social Media | 1.92× | ||
| 09 | The Big Bang Theory | Movies & TV | 1.84× | ||
| 10 | Michael Jackson | Music & Radio | 1.73× | ||
| 11 | Public transport | Cars & Mobility | 1.67× | ||
| 12 | Microsoft | Technology & Electronics | 1.65× | ||
| 13 | MSN | News | 1.63× | ||
| 14 | Seleção Brasileira | Sports | 1.61× | ||
| 15 | BTS | Music & Radio | 1.61× | ||
| 16 | Heavy metal music | Music & Radio | 1.59× | ||
| 17 | Documentary movies | Movies & TV | 1.55× | ||
| 18 | Electronic music | Music & Radio | 1.54× | ||
| 19 | Basketball | Sports | 1.54× | ||
| 20 | Telecommunication | Technology & Electronics | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.46× | |
| Patriotism | CONSERVATISM | 1.44× | |
| Individualism | JOY | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.71× | |
| Luxury Orientation | PREMIUM | 0.71× | |
| Design Affinity | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Planet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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