A data profile of the people who buy, follow and care about Planet in United Kingdom — modelled from more than twelve digital signal sources. Planet has an estimated audience of 6,002,806 people in United Kingdom.
The average Planet fan in United Kingdom is 42.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Hobby, Horoscope, with strongest over-indexing on Wikipedia (3.26× the country average).
Demographically, the Planet audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Sustainability, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Planet fan in United Kingdom is more female, around 42.4 years old, with strong Sustainability tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Planet profile in United Kingdom.
58.0% are female, 42.0% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 42.4 |
| Estimated audience size | 6,002,806 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Planet audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.4% |
| Brazil | 5.8% |
| Italy | 5.8% |
Where the Planet audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.43× | |
| 02 | Yorkshire and the Humber | ~600K | 1.34× | |
| 03 | England | ~4.5M | 1.30× | |
| 04 | East of England | ~600K | 1.08× | |
| 05 | Wales | ~400K | 1.07× | |
| 06 | North East | ~200K | 1.03× | |
| 07 | South East | ~800K | 0.99× | |
| 08 | South West | ~400K | 0.87× | |
| 09 | Scotland | ~400K | 0.83× | |
| 10 | East Midlands | ~300K | 0.81× | |
| 11 | Northern Ireland | ~200K | 0.81× | |
| 12 | North West | ~300K | 0.48× |
The strongest cross-interests of the Planet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Horoscope | Health | 5.52× | ||
| 02 | AccuWeather | Home & Garden | 3.66× | ||
| 03 | Wikipedia | Internet & Social Media | 3.26× | ||
| 04 | Adoption | Kids & Family | 2.75× | ||
| 05 | Sketch comedy | Movies & TV | 2.66× | ||
| 06 | Satire | Literature | 2.53× | ||
| 07 | Esso | Cars & Mobility | 2.33× | ||
| 08 | Risk management | Business & Career | 2.21× | ||
| 09 | David Attenborough | Movies & TV | 2.15× | ||
| 10 | Mother's Day | Kids & Family | 2.08× | ||
| 11 | Refrigerator | Home & Garden | 2.05× | ||
| 12 | Hobby | Home & Garden | 1.99× | ||
| 13 | Postcode lottery | Games | 1.97× | ||
| 14 | Betfair | Games | 1.92× | ||
| 15 | William Hill (bookmaker) | Games | 1.81× | ||
| 16 | Volunteering | Politics & Society | 1.81× | ||
| 17 | Distilled beverage | Food & Beverages | 1.69× | ||
| 18 | Aldi | Shopping | 1.56× | ||
| 19 | Internet & Social Media | 1.54× | |||
| 20 | Waterstones | Literature | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.31× | |
| Patriotism | CONSERVATISM | 1.25× | |
| Healthy Lifestyle | BALANCE | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.81× | |
| Pet Ownership | JOY | 0.84× | |
| Family Orientation | CONSERVATISM | 0.88× |
Planet has an estimated audience of 6,002,806 people in United Kingdom, concentrated in England and South East.
58.0% of Planet fans are female, 42.0% are male, with an average age of 42.4 years.
Planet fans show strongest brand affinity for Wikipedia (3.26×), Hobby (1.99×), and Horoscope (5.52×) over the country average.
Planet fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~800K), and Yorkshire and the Humber (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Planet itself, the audience over-indexes on Hobby (1.99×), Horoscope (5.52×), David Attenborough (2.15×), and Satire (2.53×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Planet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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