A data profile of the people who buy, follow and care about Planet in Italy — modelled from more than twelve digital signal sources. Planet has an estimated audience of 6,892,962 people in Italy.
The average Planet fan in Italy is 40.4 years old, more female, and lives primarily in Campania.
The audience is concentrated in Campania, Lazio, Sicilia.
Top brand affinities include SuperEnalotto, Wikipedia, Dakota Johnson, with strongest over-indexing on SuperEnalotto (6.31× the country average).
Demographically, the Planet audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Planet fan in Italy is more female, around 40.4 years old, with strong Community Orientation tendencies and a notable affinity for SuperEnalotto.
The key figures that characterise the Planet profile in Italy.
56.3% are female, 43.7% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 40.4 |
| Estimated audience size | 6,892,962 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Planet audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.4% |
| Brazil | 5.8% |
| Italy | 5.8% |
Where the Planet audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~1.5M | 2.55× | |
| 02 | Campania | ~2M | 2.50× | |
| 03 | Lazio | ~1.5M | 2.04× | |
| 04 | Puglia | ~800K | 1.71× | |
| 05 | Calabria | ~400K | 1.68× | |
| 06 | Sardinia | ~300K | 1.48× | |
| 07 | Basilicata | ~80K | 1.20× | |
| 08 | Abruzzo | ~100K | 0.93× | |
| 09 | Lombardy | ~1M | 0.87× | |
| 10 | Aosta Valley | ~10K | 0.71× | |
| 11 | Piedmont | ~300K | 0.67× | |
| 12 | Marche | ~100K | 0.64× | |
| 13 | Molise | ~20K | 0.64× | |
| 14 | Tuscany | ~300K | 0.63× | |
| 15 | Liguria | ~100K | 0.59× | |
| 16 | Umbria | ~60K | 0.53× | |
| 17 | Trentino-Alto Adige/Südtirol | ~60K | 0.50× | |
| 18 | Veneto | ~200K | 0.42× | |
| 19 | Friuli-Venezia Giulia | ~50K | 0.41× | |
| 20 | Emilia-Romagna | ~200K | 0.37× |
The strongest cross-interests of the Planet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SuperEnalotto | Games | 6.31× | ||
| 02 | Dakota Johnson | Movies & TV | 6.31× | ||
| 03 | Emily Blunt | Movies & TV | 6.31× | ||
| 04 | Audrey Hepburn | Movies & TV | 6.31× | ||
| 05 | Cameron Diaz | Movies & TV | 6.31× | ||
| 06 | Marlon Brando | Movies & TV | 6.31× | ||
| 07 | Jane Fonda | Movies & TV | 6.31× | ||
| 08 | Andrea Bocelli | Music & Radio | 5.26× | ||
| 09 | Emma Stone | Movies & TV | 5.18× | ||
| 10 | Wikipedia | Internet & Social Media | 4.30× | ||
| 11 | New Testament | Politics & Society | 3.97× | ||
| 12 | Margot Robbie | Movies & TV | 3.41× | ||
| 13 | Satire | Literature | 3.34× | ||
| 14 | General practitioner | Health | 2.54× | ||
| 15 | Singer-songwriter | Music & Radio | 2.37× | ||
| 16 | Mediaset | Technology & Electronics | 2.32× | ||
| 17 | Genetics | Kids & Family | 2.14× | ||
| 18 | Volunteering | Politics & Society | 1.89× | ||
| 19 | Internet & Social Media | 1.68× | |||
| 20 | Personal finance | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.31× | |
| Convenience Orientation | PREMIUM | 1.26× | |
| Spirituality | BALANCE | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.79× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Sports Activity | POWER | 0.90× |
Planet has an estimated audience of 6,892,962 people in Italy, concentrated in Campania and Lazio.
56.3% of Planet fans are female, 43.7% are male, with an average age of 40.4 years.
Planet fans show strongest brand affinity for SuperEnalotto (6.31×), Wikipedia (4.3×), and Dakota Johnson (6.31×) over the country average.
Planet fans in Italy are most concentrated in Campania (reach ~2M), Lazio (reach ~1.5M), and Sicilia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Planet itself, the audience over-indexes on Wikipedia (4.3×), Dakota Johnson (6.31×), Singer-songwriter (2.37×), and WhatsApp (1.68×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Planet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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