Planet Audience in United States

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Planet has an estimated audience of 25,374,658 people in United States. 54.1% are female, 45.9% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Eurail.

The average Planet fan in United States is 39.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Planet audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Planet fans

Demographic split for Planet audience in United States
MetricValue
Female54.1%
Male45.9%
Average age39.7
Estimated audience size25,374,658

Audience persona

The typical Planet fan in United States is balanced, around 39.7 years old, with strong Sustainability tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Planet in United States
RegionReachAffinity
California3,077,7071.1×
Texas2,697,7031.24×
Florida1,829,7631.07×
New York1,372,9060.97×
Pennsylvania908,7261.06×
Illinois869,5631.03×
Georgia869,2261.11×
North Carolina808,7121.06×
Ohio781,3341×
Michigan691,4471.04×
Virginia685,1991.11×
Arizona639,2151.23×
New Jersey629,7400.98×
Washington544,8271.07×
Tennessee521,0851.02×
Indiana511,0001.1×
Massachusetts480,8270.96×
Missouri440,7021.08×
Maryland429,9920.99×
Alabama394,7001.11×
South Carolina388,6711.02×
Colorado387,2040.97×
Minnesota371,0591.02×
Wisconsin347,2820.91×
Louisiana333,2931.02×
Kentucky327,6331.03×
Oklahoma324,3261.15×
Oregon281,5250.97×
Nevada257,4791.05×
Mississippi240,5641.15×
Utah235,4411.04×
Connecticut234,3340.92×
Arkansas212,3081.02×
Iowa198,4560.95×
Kansas198,1940.99×
New Mexico142,1191.12×
Nebraska124,4590.98×
West Virginia122,6751.04×
Idaho121,5970.96×
Hawaii108,2290.99×
New Hampshire80,9280.81×
Maine78,2760.86×
Rhode Island67,8470.84×
Montana63,9730.91×
Delaware58,3910.83×
North Dakota55,8861.07×
Alaska54,0841×
Washington, District of Columbia52,8630.69×
South Dakota52,6260.9×
Vermont31,1580.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Planet audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.63×Technology & Electronics
The Historian16.48×Literature
Eurail16.57×Cars & Mobility
Parral, Chihuahua8.99×Travel & Leisure
Evan Tanner16.6×Sports
Glasgow, Kentucky11.43×Travel & Leisure
Mie goreng16.07×Food & Beverages
charvel guitars12.76×Music & Radio
El Hijo del Santo12.67×Sports
Étouffée9.85×Food & Beverages
Holly Hagan17.22×Movies & TV
Dan Hardy11.49×Sports
Guayas Province12.25×Travel & Leisure
Winemaking1.55×Food & Beverages
Ghar (film)16.72×Movies & TV
Hypertext1.8×Technology & Electronics
Nasal cavity2.46×Health
Lilongwe11.44×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Planet audience
TraitClusterScore
SustainabilityBALANCE1.28
Early Adopter MentalityPOWER1.21
Sports ActivityPOWER1.13
TravellingTHRILL1.11
IndividualismJOY1.09
ExtroversionTHRILL1.07

Worldwide distribution

Worldwide audience distribution share by country for Planet
CountryShare
United States21.4%
Brazil5.8%
Italy5.8%

See Planet audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Planet have in United States?

Planet has an estimated audience of 25,374,658 people in United States, concentrated in California and Texas.

What is the gender split and age of Planet fans?

54.1% of Planet fans are female, 45.9% are male, with an average age of 39.7 years.

Which brands do Planet fans like most?

Planet fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.63×) over the country average.

Where do Planet fans live in United States?

Planet fans in United States are most concentrated in California (reach 3,077,707), Texas (reach 2,697,703), and Florida (reach 1,829,763). These three regions account for the largest share of the active audience.

What other brands do Planet fans also like?

Beyond Planet itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.63×), The Historian (16.48×), and Eurail (16.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Planet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.