A data profile of the people who buy, follow and care about Planet in Argentina — modelled from more than twelve digital signal sources. Planet has an estimated audience of 1,346,919 people in Argentina.
Planet has an estimated audience of 1,346,919 people in Argentina. 64.9% are female, 35.1% are male, average age 37.7. Top brand affinities: Virtual reality, Henry Cavill, Clairvoyance, Johnny Depp, Rail transport.
Top brand affinities include Virtual reality, Henry Cavill, Clairvoyance, with strongest over-indexing on Virtual reality (1.67× the country average).
Demographically, the Planet audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Tradition, Spirituality.
The typical Planet fan in Argentina is more female, around 37.7 years old, with strong Tradition tendencies and a notable affinity for Virtual reality.
The key figures that characterise the Planet profile in Argentina.
64.9% are female, 35.1% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 37.7 |
| Estimated audience size | 1,346,919 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide Planet audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 21.4% |
| Brazil | 5.8% |
| Italy | 5.8% |
The strongest cross-interests of the Planet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Clairvoyance | Politics & Society | 2.18× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 1.96× | ||
| 03 | Jessica Alba | Movies & TV | 1.82× | ||
| 04 | Herbalism | Health | 1.79× | ||
| 05 | Breakfast television | Movies & TV | 1.69× | ||
| 06 | Virtual reality | Technology & Electronics | 1.67× | ||
| 07 | Lenny Kravitz | Music & Radio | 1.63× | ||
| 08 | Sandra Bullock | Movies & TV | 1.62× | ||
| 09 | Mark Wahlberg | Movies & TV | 1.60× | ||
| 10 | Johnny Depp | Movies & TV | 1.56× | ||
| 11 | Sevilla FC | Sports | 1.56× | ||
| 12 | Judaism | Politics & Society | 1.56× | ||
| 13 | Buddhism | Health | 1.56× | ||
| 14 | Channing Tatum | Movies & TV | 1.56× | ||
| 15 | Nobel Peace Prize | Politics & Society | 1.56× | ||
| 16 | Henry Cavill | Movies & TV | 1.55× | ||
| 17 | Cigar | Food & Beverages | 1.55× | ||
| 18 | Zoo | Kids & Family | 1.53× | ||
| 19 | Rail transport | Travel & Leisure | 1.51× | ||
| 20 | Salma Hayek | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.36× | |
| Spirituality | BALANCE | 1.31× | |
| Convenience Orientation | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.80× | |
| Quality Awareness | PREMIUM | 0.81× | |
| Early Adopter Mentality | POWER | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Planet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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