A data profile of the people who buy, follow and care about Planet in Portugal — modelled from more than twelve digital signal sources. Planet has an estimated audience of 1,439,812 people in Portugal.
The average Planet fan in Portugal is 43.3 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, Romance novels, Self-esteem, with strongest over-indexing on WhatsApp (1.94× the country average).
Demographically, the Planet audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Community Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Planet fan in Portugal is more female, around 43.3 years old, with strong Community Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Planet profile in Portugal.
60.4% are female, 39.6% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 43.3 |
| Estimated audience size | 1,439,812 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Planet audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 21.4% |
| Brazil | 5.8% |
| Italy | 5.8% |
Where the Planet audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~800K | 1.78× | |
| 02 | Porto District | ~400K | 1.35× | |
| 03 | Santarém District | ~90K | 1.35× | |
| 04 | Setúbal District | ~200K | 1.33× | |
| 05 | Faro District | ~100K | 1.33× | |
| 06 | Braga District | ~100K | 1.04× | |
| 07 | Madeira | ~40K | 1.01× | |
| 08 | Aveiro District | ~100K | 0.99× | |
| 09 | Leiria District | ~80K | 0.98× | |
| 10 | Bragança District | ~20K | 0.98× | |
| 11 | Portalegre District | ~20K | 0.98× | |
| 12 | Azores | ~40K | 0.97× | |
| 13 | Castelo Branco District | ~30K | 0.97× | |
| 14 | Beja District | ~20K | 0.97× | |
| 15 | Guarda District | ~20K | 0.97× | |
| 16 | Coimbra District | ~70K | 0.96× | |
| 17 | Viana do Castelo District | ~30K | 0.96× | |
| 18 | Vila Real District | ~20K | 0.96× | |
| 19 | Évora District | ~20K | 0.96× | |
| 20 | Viseu District | ~50K | 0.95× |
The strongest cross-interests of the Planet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Romance novels | Literature | 2.45× | ||
| 02 | Internet & Social Media | 1.94× | |||
| 03 | Online poker | Games | 1.81× | ||
| 04 | Non-fiction books | Literature | 1.75× | ||
| 05 | White wine | Food & Beverages | 1.70× | ||
| 06 | Costume jewelry | Fashion & Accessoires | 1.69× | ||
| 07 | First-person shooter games | Games | 1.68× | ||
| 08 | Pizza | Food & Beverages | 1.67× | ||
| 09 | Online games | Games | 1.64× | ||
| 10 | Fast food restaurants | Food & Beverages | 1.63× | ||
| 11 | Charity and causes | Business & Career | 1.61× | ||
| 12 | Shampoo | Beauty & Wellness | 1.60× | ||
| 13 | Red wine | Food & Beverages | 1.57× | ||
| 14 | Musical theatre | Movies & TV | 1.56× | ||
| 15 | Grocery store | Food & Beverages | 1.55× | ||
| 16 | Lingerie | Fashion & Accessoires | 1.54× | ||
| 17 | Sunglasses | Fashion & Accessoires | 1.53× | ||
| 18 | Volunteering | Politics & Society | 1.51× | ||
| 19 | TripAdvisor | Travel & Leisure | 1.51× | ||
| 20 | Self-esteem | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.43× | |
| Indulgence | JOY | 1.37× | |
| Tradition | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.89× | |
| Healthy Lifestyle | BALANCE | 0.93× | |
| Mindfulness | BALANCE | 0.95× |
Planet has an estimated audience of 1,439,812 people in Portugal, concentrated in Lisbon District and Porto District.
60.4% of Planet fans are female, 39.6% are male, with an average age of 43.3 years.
Planet fans show strongest brand affinity for WhatsApp (1.94×), Romance novels (2.45×), and Self-esteem (1.5×) over the country average.
Planet fans in Portugal are most concentrated in Lisbon District (reach ~800K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Planet itself, the audience over-indexes on Romance novels (2.45×), Self-esteem (1.5×), Sunglasses (1.53×), and Lingerie (1.54×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Planet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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