A data profile of the people who buy, follow and care about Planet in Australia — modelled from more than twelve digital signal sources. Planet has an estimated audience of 2,734,102 people in Australia.
Planet has an estimated audience of 2,734,102 people in Australia. 57.8% are female, 42.2% are male, average age 42.2. Top brand affinities: Wikipedia, Pizza, Blanket, Demi Moore, Google News.
Top brand affinities include Wikipedia, Pizza, Blanket, with strongest over-indexing on Wikipedia (1.96× the country average).
Demographically, the Planet audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Tradition, Individualism.
The typical Planet fan in Australia is more female, around 42.2 years old, with strong Tradition tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Planet profile in Australia.
57.8% are female, 42.2% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 42.2 |
| Estimated audience size | 2,734,102 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Planet audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.4% |
| Brazil | 5.8% |
| Italy | 5.8% |
The strongest cross-interests of the Planet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Demi Moore | Movies & TV | 2.40× | ||
| 02 | Google News | News | 2.40× | ||
| 03 | Sourdough | Food & Beverages | 2.40× | ||
| 04 | Jared Leto | Movies & TV | 2.21× | ||
| 05 | Liam Neeson | Movies & TV | 2.16× | ||
| 06 | Keira Knightley | Movies & TV | 2.10× | ||
| 07 | Wikipedia | Internet & Social Media | 1.96× | ||
| 08 | MSN | News | 1.91× | ||
| 09 | Charlie Hunnam | Movies & TV | 1.90× | ||
| 10 | Jim Carrey | Movies & TV | 1.79× | ||
| 11 | Jason Momoa | Movies & TV | 1.79× | ||
| 12 | Rosamund Pike | Movies & TV | 1.74× | ||
| 13 | Bored Panda | Internet & Social Media | 1.72× | ||
| 14 | Pizza | Food & Beverages | 1.65× | ||
| 15 | Blanket | Home & Garden | 1.63× | ||
| 16 | Reuse | Home & Garden | 1.63× | ||
| 17 | United Nations | Politics & Society | 1.55× | ||
| 18 | Eventbrite | Travel & Leisure | 1.53× | ||
| 19 | Public security | Politics & Society | 1.52× | ||
| 20 | Scarlett Johansson | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.31× | |
| Individualism | JOY | 1.26× | |
| Sustainability | BALANCE | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.77× | |
| Luxury Orientation | PREMIUM | 0.79× | |
| Pet Ownership | JOY | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Planet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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