A data profile of the people who buy, follow and care about Discounts and allowances in Malaysia — modelled from more than twelve digital signal sources. Discounts and allowances has an estimated audience of 3,732,380 people in Malaysia.
Discounts and allowances has an estimated audience of 3,732,380 people in Malaysia. 53.3% are female, 46.7% are male, average age 39.4. Top brand affinities: Kebaya, Bawal, Scarf, Baju Kurung, Headscarf.
Top brand affinities include Kebaya, Bawal, Scarf, with strongest over-indexing on Kebaya (1.79× the country average).
Demographically, the Discounts and allowances audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
The typical Discounts and allowances fan in Malaysia is balanced, around 39.4 years old, with strong Individualism tendencies and a notable affinity for Kebaya.
The key figures that characterise the Discounts and allowances profile in Malaysia.
53.3% are female, 46.7% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 39.4 |
| Estimated audience size | 3,732,380 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 26% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 17% |
of the worldwide Discounts and allowances audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 4.2% |
| United Kingdom | 4.0% |
The strongest cross-interests of the Discounts and allowances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tunic | Fashion & Accessoires | 1.96× | ||
| 02 | Kebaya | Fashion & Accessoires | 1.79× | ||
| 03 | Chiffon (fabric) | Fashion & Accessoires | 1.78× | ||
| 04 | Crêpe | Food & Beverages | 1.78× | ||
| 05 | Sarong | Fashion & Accessoires | 1.75× | ||
| 06 | Cardigan (sweater) | Fashion & Accessoires | 1.65× | ||
| 07 | Pajamas | Fashion & Accessoires | 1.65× | ||
| 08 | Spandex | Fashion & Accessoires | 1.61× | ||
| 09 | Bawal | Fashion & Accessoires | 1.60× | ||
| 10 | Freckle | Beauty & Wellness | 1.59× | ||
| 11 | Baju Kurung | Travel & Leisure | 1.57× | ||
| 12 | Headscarf | Fashion & Accessoires | 1.56× | ||
| 13 | Lace | Fashion & Accessoires | 1.56× | ||
| 14 | Baby powder | Kids & Family | 1.56× | ||
| 15 | Tudong | Fashion & Accessoires | 1.55× | ||
| 16 | Suhoor | Food & Beverages | 1.54× | ||
| 17 | Scarf | Fashion & Accessoires | 1.52× | ||
| 18 | Bridesmaid | Kids & Family | 1.52× | ||
| 19 | Panties | Fashion & Accessoires | 1.52× | ||
| 20 | Hajjah | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.14× | |
| Early Adopter Mentality | POWER | 1.01× | |
| Travelling | THRILL | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.69× | |
| Patriotism | CONSERVATISM | 0.73× | |
| Need for Security | CONSERVATISM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Discounts and allowances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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