A data profile of the people who buy, follow and care about Discounts and allowances in Switzerland — modelled from more than twelve digital signal sources. Discounts and allowances has an estimated audience of 984,345 people in Switzerland.
The average Discounts and allowances fan in Switzerland is 43.6 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Aargau.
Top brand affinities include Deal of the day, Shopping malls, Sales promotion, with strongest over-indexing on Deal of the day (3.14× the country average).
Demographically, the Discounts and allowances audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Sustainability, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Discounts and allowances fan in Switzerland is more female, around 43.6 years old, with strong Sustainability tendencies and a notable affinity for Deal of the day.
The key figures that characterise the Discounts and allowances profile in Switzerland.
57.2% are female, 42.8% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 43.6 |
| Estimated audience size | 984,345 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Discounts and allowances audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 4.2% |
| United Kingdom | 4.0% |
Where the Discounts and allowances audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~300K | 1.78× | |
| 02 | Canton of St. Gallen | ~70K | 1.53× | |
| 03 | Aargau | ~90K | 1.52× | |
| 04 | Luzern | ~60K | 1.50× | |
| 05 | Canton of Bern | ~100K | 1.49× | |
| 06 | Thurgau | ~30K | 1.33× | |
| 07 | Basel-Landschaft | ~30K | 1.25× | |
| 08 | Basel-City | ~50K | 1.20× | |
| 09 | Canton of Zug | ~10K | 1.19× | |
| 10 | Solothurn | ~30K | 1.14× | |
| 11 | Schwyz | ~20K | 1.14× | |
| 12 | Schaffhausen | ~9K | 1.08× | |
| 13 | Graubünden | ~20K | 1.07× | |
| 14 | Appenzell Ausserrhoden | ~4K | 0.98× | |
| 15 | Appenzell Innerrhoden | ~1K | 0.98× | |
| 16 | Canton of Glarus | ~4K | 0.97× | |
| 17 | Canton of Nidwalden | ~4K | 0.96× | |
| 18 | Uri | ~3K | 0.96× | |
| 19 | Canton of Obwalden | ~4K | 0.95× | |
| 20 | Jura | ~6K | 0.93× | |
| 21 | Neuchatel | ~20K | 0.91× | |
| 22 | Fribourg | ~30K | 0.83× | |
| 23 | Canton of Geneva | ~60K | 0.82× | |
| 24 | Valais | ~30K | 0.82× | |
| 25 | Ticino | ~30K | 0.77× | |
| 26 | Vaud | ~60K | 0.66× |
The strongest cross-interests of the Discounts and allowances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cumhuriyet | News | 3.70× | ||
| 02 | İzmir | Travel & Leisure | 3.64× | ||
| 03 | Deal of the day | Shopping | 3.14× | ||
| 04 | Süper Lig | Sports | 2.82× | ||
| 05 | Bodrum | Travel & Leisure | 2.63× | ||
| 06 | Ankara | Travel & Leisure | 2.50× | ||
| 07 | Turkish Airlines | Travel & Leisure | 1.99× | ||
| 08 | Bonprix | Shopping | 1.97× | ||
| 09 | Party dress | Fashion & Accessoires | 1.83× | ||
| 10 | Wholesale | Fashion & Accessoires | 1.83× | ||
| 11 | Gown | Fashion & Accessoires | 1.77× | ||
| 12 | Blouse | Fashion & Accessoires | 1.74× | ||
| 13 | Dining room | Home & Garden | 1.69× | ||
| 14 | Price | Shopping | 1.63× | ||
| 15 | Sales promotion | Shopping | 1.59× | ||
| 16 | Shopping malls | Shopping | 1.58× | ||
| 17 | Bedroom | Home & Garden | 1.58× | ||
| 18 | Istanbul | Travel & Leisure | 1.58× | ||
| 19 | Turkey | Travel & Leisure | 1.54× | ||
| 20 | Couch | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.84× | |
| Travelling | THRILL | 0.84× | |
| Patriotism | CONSERVATISM | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.60× | |
| Social Media Usage | JOY | 0.61× | |
| Price Sensitivity | PREMIUM | 0.70× |
Discounts and allowances has an estimated audience of 984,345 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
57.2% of Discounts and allowances fans are female, 42.8% are male, with an average age of 43.6 years.
Discounts and allowances fans show strongest brand affinity for Deal of the day (3.14×), Shopping malls (1.58×), and Sales promotion (1.59×) over the country average.
Discounts and allowances fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Canton of Bern (reach ~100K), and Aargau (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Discounts and allowances itself, the audience over-indexes on Shopping malls (1.58×), Sales promotion (1.59×), Price (1.63×), and Turkey (1.54×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Discounts and allowances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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