A data profile of the people who buy, follow and care about Turkey in Switzerland — modelled from more than twelve digital signal sources. Turkey has an estimated audience of 1,063,651 people in Switzerland.
Turkey has an estimated audience of 1,063,651 people in Switzerland. 55.7% are female, 44.3% are male, average age 41.0. Top brand affinities: WhatsApp, Aldi, Hornbach, Zara, Bodrum.
Top brand affinities include WhatsApp, Aldi, Hornbach, with strongest over-indexing on WhatsApp (1.52× the country average).
Demographically, the Turkey audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
The typical Turkey fan in Switzerland is more female, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Turkey profile in Switzerland.
55.7% are female, 44.3% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 41.0 |
| Estimated audience size | 1,063,651 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Turkey audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 6.4% |
| Turkey | 6.3% |
| Germany | 6.0% |
The strongest cross-interests of the Turkey audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bodrum | Travel & Leisure | 3.44× | ||
| 02 | TUI | Travel & Leisure | 2.72× | ||
| 03 | Massimo Dutti | Shopping | 2.68× | ||
| 04 | Kosovo | Travel & Leisure | 2.23× | ||
| 05 | Deal of the day | Shopping | 2.19× | ||
| 06 | Zara | Shopping | 2.14× | ||
| 07 | Mediterranean Sea | Travel & Leisure | 1.86× | ||
| 08 | TripAdvisor | Travel & Leisure | 1.77× | ||
| 09 | Crochet | Home & Garden | 1.73× | ||
| 10 | Aldi | Shopping | 1.72× | ||
| 11 | Hornbach | Shopping | 1.68× | ||
| 12 | Travel website | Travel & Leisure | 1.66× | ||
| 13 | Transfermarkt | Sports | 1.63× | ||
| 14 | Greece | Travel & Leisure | 1.62× | ||
| 15 | Skirt | Fashion & Accessoires | 1.55× | ||
| 16 | FC Bayern Munich | Sports | 1.54× | ||
| 17 | Discounts and allowances | Shopping | 1.54× | ||
| 18 | JYSK | Home & Garden | 1.53× | ||
| 19 | Internet & Social Media | 1.52× | |||
| 20 | Lingerie | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.53× | |
| Early Adopter Mentality | POWER | 1.40× | |
| Price Sensitivity | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.87× | |
| Extroversion | THRILL | 0.90× | |
| Sustainability | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Turkey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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