A data profile of the people who buy, follow and care about Turkey in Spain — modelled from more than twelve digital signal sources. Turkey has an estimated audience of 2,928,626 people in Spain.
Turkey has an estimated audience of 2,928,626 people in Spain. 57.2% are female, 42.8% are male, average age 43.9. Top brand affinities: WhatsApp, Iberia (airline), Innovation, Badoo, Religion.
Top brand affinities include WhatsApp, Iberia (airline), Innovation, with strongest over-indexing on WhatsApp (2.12× the country average).
Demographically, the Turkey audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Spirituality, Quality Awareness.
The typical Turkey fan in Spain is more female, around 43.9 years old, with strong Spirituality tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Turkey profile in Spain.
57.2% are female, 42.8% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 43.9 |
| Estimated audience size | 2,928,626 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Turkey audience comes from Spain.
| Country | Share |
|---|---|
| United States | 6.4% |
| Turkey | 6.3% |
| Germany | 6.1% |
The strongest cross-interests of the Turkey audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Raincoat | Fashion & Accessoires | 6.62× | ||
| 02 | Nobel Peace Prize | Politics & Society | 4.98× | ||
| 03 | Qatar | Travel & Leisure | 4.69× | ||
| 04 | Greece | Travel & Leisure | 3.46× | ||
| 05 | Soap opera | Movies & TV | 3.37× | ||
| 06 | Satire | Literature | 3.36× | ||
| 07 | Virtual reality | Technology & Electronics | 2.90× | ||
| 08 | Betfair | Games | 2.72× | ||
| 09 | Badoo | Internet & Social Media | 2.62× | ||
| 10 | Refrigerator | Home & Garden | 2.62× | ||
| 11 | Innovation | Business & Career | 2.59× | ||
| 12 | Morocco | Travel & Leisure | 2.43× | ||
| 13 | Volunteering | Politics & Society | 2.13× | ||
| 14 | Internet & Social Media | 2.12× | |||
| 15 | Renewable energy | Business & Career | 2.06× | ||
| 16 | Solar energy | Home & Garden | 2.06× | ||
| 17 | Religion | Business & Career | 1.95× | ||
| 18 | Hypermarket | Shopping | 1.94× | ||
| 19 | Distilled beverage | Food & Beverages | 1.83× | ||
| 20 | Iberia (airline) | Travel & Leisure | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.60× | |
| Quality Awareness | PREMIUM | 1.60× | |
| Early Adopter Mentality | POWER | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.78× | |
| Healthy Lifestyle | BALANCE | 0.89× | |
| Pet Ownership | JOY | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Turkey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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