A data profile of the people who buy, follow and care about Turkey in Italy — modelled from more than twelve digital signal sources. Turkey has an estimated audience of 7,370,374 people in Italy.
The average Turkey fan in Italy is 42.6 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Emilia-Romagna.
Top brand affinities include Innovation, Business school, Wikipedia, with strongest over-indexing on Innovation (2.77× the country average).
Demographically, the Turkey audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Turkey fan in Italy is balanced, around 42.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Innovation.
The key figures that characterise the Turkey profile in Italy.
53.4% are female, 46.6% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 42.6 |
| Estimated audience size | 7,370,374 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Turkey audience comes from Italy.
| Country | Share |
|---|---|
| United States | 6.4% |
| Turkey | 6.3% |
| Germany | 6.1% |
Where the Turkey audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emilia-Romagna | ~900K | 1.52× | |
| 02 | Lombardy | ~2M | 1.51× | |
| 03 | Lazio | ~1.5M | 1.45× | |
| 04 | Trentino-Alto Adige/Südtirol | ~200K | 1.26× | |
| 05 | Tuscany | ~600K | 1.21× | |
| 06 | Veneto | ~700K | 1.19× | |
| 07 | Friuli-Venezia Giulia | ~200K | 1.15× | |
| 08 | Piedmont | ~600K | 1.06× | |
| 09 | Campania | ~900K | 1.04× | |
| 10 | Marche | ~200K | 1.03× | |
| 11 | Liguria | ~200K | 0.99× | |
| 12 | Sicilia | ~600K | 0.94× | |
| 13 | Aosta Valley | ~20K | 0.92× | |
| 14 | Molise | ~30K | 0.89× | |
| 15 | Umbria | ~100K | 0.86× | |
| 16 | Puglia | ~400K | 0.85× | |
| 17 | Calabria | ~200K | 0.79× | |
| 18 | Sardinia | ~200K | 0.79× | |
| 19 | Abruzzo | ~100K | 0.78× |
The strongest cross-interests of the Turkey audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Women's soccer | Sports | 6.33× | ||
| 02 | Convenience food | Food & Beverages | 4.85× | ||
| 03 | Business school | Business & Career | 4.46× | ||
| 04 | Retail banking | Business & Career | 3.77× | ||
| 05 | Innovation | Business & Career | 2.77× | ||
| 06 | Master of Business Administration | Business & Career | 2.75× | ||
| 07 | Online banking | Business & Career | 2.60× | ||
| 08 | Sustainable energy | Home & Garden | 2.16× | ||
| 09 | Dentistry | Business & Career | 2.16× | ||
| 10 | Doctor of Medicine | Business & Career | 1.98× | ||
| 11 | Subscription business model | Shopping | 1.97× | ||
| 12 | Wikipedia | Internet & Social Media | 1.94× | ||
| 13 | Adriatic Sea | Travel & Leisure | 1.82× | ||
| 14 | Renewable energy | Business & Career | 1.81× | ||
| 15 | General practitioner | Health | 1.76× | ||
| 16 | Genetics | Kids & Family | 1.68× | ||
| 17 | Travel website | Travel & Leisure | 1.66× | ||
| 18 | TV talkshows | Movies & TV | 1.58× | ||
| 19 | Breaking news | Movies & TV | 1.53× | ||
| 20 | Singer-songwriter | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.00× | |
| Early Adopter Mentality | POWER | 1.43× | |
| Sustainability | BALANCE | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.70× | |
| Indulgence | JOY | 0.74× | |
| Mindfulness | BALANCE | 0.86× |
Turkey has an estimated audience of 7,370,374 people in Italy, concentrated in Lombardy and Lazio.
53.4% of Turkey fans are female, 46.6% are male, with an average age of 42.6 years.
Turkey fans show strongest brand affinity for Innovation (2.77×), Business school (4.46×), and Wikipedia (1.94×) over the country average.
Turkey fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1.5M), and Emilia-Romagna (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Turkey itself, the audience over-indexes on Business school (4.46×), Wikipedia (1.94×), Sustainable energy (2.16×), and Master of Business Administration (2.75×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Turkey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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