A data profile of the people who buy, follow and care about Turkey in United Kingdom — modelled from more than twelve digital signal sources. Turkey has an estimated audience of 6,055,272 people in United Kingdom.
The average Turkey fan in United Kingdom is 42.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Breaking news, Turkish Airlines, Wikipedia, with strongest over-indexing on Breaking news (2.98× the country average).
Demographically, the Turkey audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Turkey fan in United Kingdom is more female, around 42.9 years old, with strong Mindfulness tendencies and a notable affinity for Breaking news.
The key figures that characterise the Turkey profile in United Kingdom.
56.5% are female, 43.5% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 42.9 |
| Estimated audience size | 6,055,272 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Turkey audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 6.4% |
| Turkey | 6.3% |
| Germany | 6.1% |
Where the Turkey audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~4.5M | 1.66× | |
| 02 | West Midlands | ~400K | 1.49× | |
| 03 | Yorkshire and the Humber | ~700K | 1.38× | |
| 04 | North East | ~300K | 1.14× | |
| 05 | East of England | ~600K | 1.13× | |
| 06 | South East | ~800K | 0.97× | |
| 07 | Scotland | ~400K | 0.81× | |
| 08 | Wales | ~300K | 0.79× | |
| 09 | East Midlands | ~300K | 0.76× | |
| 10 | Northern Ireland | ~100K | 0.74× | |
| 11 | South West | ~400K | 0.73× | |
| 12 | North West | ~300K | 0.43× |
The strongest cross-interests of the Turkey audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Turkish Airlines | Travel & Leisure | 6.64× | ||
| 02 | Gated community | Home & Garden | 3.75× | ||
| 03 | Breaking news | Movies & TV | 2.98× | ||
| 04 | All-inclusive resort | Travel & Leisure | 2.94× | ||
| 05 | CNN | Movies & TV | 2.78× | ||
| 06 | Dubai | Travel & Leisure | 2.74× | ||
| 07 | Bollywood movies | Movies & TV | 2.31× | ||
| 08 | Vodafone | Technology & Electronics | 2.28× | ||
| 09 | Wikipedia | Internet & Social Media | 2.27× | ||
| 10 | Starter home | Home & Garden | 1.92× | ||
| 11 | Esso | Cars & Mobility | 1.91× | ||
| 12 | Dentistry | Business & Career | 1.91× | ||
| 13 | Internet & Social Media | 1.88× | |||
| 14 | Refrigerator | Home & Garden | 1.84× | ||
| 15 | Hot tub | Home & Garden | 1.81× | ||
| 16 | EBay | Shopping | 1.80× | ||
| 17 | Volunteering | Politics & Society | 1.74× | ||
| 18 | Car rentals | Cars & Mobility | 1.71× | ||
| 19 | Energy | Home & Garden | 1.64× | ||
| 20 | Betfair | Games | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.37× | |
| Quality Awareness | PREMIUM | 1.37× | |
| Individualism | JOY | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.73× | |
| Pet Ownership | JOY | 0.77× | |
| Sports Activity | POWER | 0.88× |
Turkey has an estimated audience of 6,055,272 people in United Kingdom, concentrated in England and South East.
56.5% of Turkey fans are female, 43.5% are male, with an average age of 42.9 years.
Turkey fans show strongest brand affinity for Breaking news (2.98×), Turkish Airlines (6.64×), and Wikipedia (2.27×) over the country average.
Turkey fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~800K), and Yorkshire and the Humber (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Turkey itself, the audience over-indexes on Turkish Airlines (6.64×), Wikipedia (2.27×), EBay (1.8×), and WhatsApp (1.88×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Turkey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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