A data profile of the people who buy, follow and care about Turkey in Sweden — modelled from more than twelve digital signal sources. Turkey has an estimated audience of 1,175,921 people in Sweden.
Turkey has an estimated audience of 1,175,921 people in Sweden. 54.5% are female, 45.5% are male, average age 44.0. Top brand affinities: Lebanon, Jotex, Google, Iran, Morocco.
Top brand affinities include Lebanon, Jotex, Google, with strongest over-indexing on Lebanon (5.35× the country average).
Demographically, the Turkey audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.
The typical Turkey fan in Sweden is balanced, around 44.0 years old, with strong Spirituality tendencies and a notable affinity for Lebanon.
The key figures that characterise the Turkey profile in Sweden.
54.5% are female, 45.5% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 44.0 |
| Estimated audience size | 1,175,921 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Turkey audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 6.4% |
| Turkey | 6.3% |
| Germany | 6.0% |
The strongest cross-interests of the Turkey audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beirut | Travel & Leisure | 5.73× | ||
| 02 | Lebanon | Travel & Leisure | 5.35× | ||
| 03 | Algeria | Travel & Leisure | 5.29× | ||
| 04 | Palestine | Travel & Leisure | 5.05× | ||
| 05 | Morocco | Travel & Leisure | 4.98× | ||
| 06 | Iran | Travel & Leisure | 4.34× | ||
| 07 | Pakistan | Travel & Leisure | 4.16× | ||
| 08 | Western Union | Business & Career | 4.02× | ||
| 09 | Avicii | Music & Radio | 3.81× | ||
| 10 | Hungary | Travel & Leisure | 3.76× | ||
| 11 | Jotex | Shopping | 3.58× | ||
| 12 | Engagement ring | Fashion & Accessoires | 3.47× | ||
| 13 | Bonprix | Shopping | 3.38× | ||
| 14 | Fiction books | Literature | 1.82× | ||
| 15 | Desserts | Food & Beverages | 1.75× | ||
| 16 | Hair products | Beauty & Wellness | 1.68× | ||
| 17 | Tattoos | Fashion & Accessoires | 1.65× | ||
| 18 | Happiness | Health | 1.60× | ||
| 19 | Higher education | Business & Career | 1.53× | ||
| 20 | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.77× | |
| Early Adopter Mentality | POWER | 1.55× | |
| Community Orientation | OPEN | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.62× | |
| Mindfulness | BALANCE | 0.77× | |
| Quality Awareness | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Turkey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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