A data profile of the people who buy, follow and care about Turkey in Austria — modelled from more than twelve digital signal sources. Turkey has an estimated audience of 1,076,333 people in Austria.
The average Turkey fan in Austria is 39.4 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Kitchen, Weddings, WhatsApp, with strongest over-indexing on Kitchen (2.31× the country average).
Demographically, the Turkey audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Turkey fan in Austria is balanced, around 39.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Kitchen.
The key figures that characterise the Turkey profile in Austria.
54.5% are female, 45.5% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 39.4 |
| Estimated audience size | 1,076,333 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide Turkey audience comes from Austria.
| Country | Share |
|---|---|
| United States | 6.4% |
| Turkey | 6.3% |
| Germany | 6.1% |
Where the Turkey audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vorarlberg | ~60K | 1.51× | |
| 02 | Vienna | ~300K | 1.34× | |
| 03 | Tyrol | ~80K | 1.10× | |
| 04 | Upper Austria | ~100K | 0.99× | |
| 05 | Lower Austria | ~100K | 0.94× | |
| 06 | Styria | ~100K | 0.89× | |
| 07 | Salzburg | ~60K | 0.82× | |
| 08 | Carinthia (state) | ~40K | 0.74× | |
| 09 | Burgenland | ~20K | 0.73× |
The strongest cross-interests of the Turkey audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hypermarket | Shopping | 4.60× | ||
| 02 | TRT 1 | Movies & TV | 4.60× | ||
| 03 | 24 (TV series) | Movies & TV | 4.08× | ||
| 04 | Bodrum | Travel & Leisure | 4.07× | ||
| 05 | Fanatik | News | 3.90× | ||
| 06 | Domino's Pizza | Food & Beverages | 3.85× | ||
| 07 | Turkish cuisine | Food & Beverages | 3.65× | ||
| 08 | Secret Escapes | Travel & Leisure | 2.95× | ||
| 09 | Curly Hair | Beauty & Wellness | 2.94× | ||
| 10 | Fast casual restaurants | Food & Beverages | 2.75× | ||
| 11 | Weddings | Kids & Family | 2.63× | ||
| 12 | Kitchen | Home & Garden | 2.31× | ||
| 13 | Novak Djokovic | Sports | 1.80× | ||
| 14 | KFC | Food & Beverages | 1.77× | ||
| 15 | Deal of the day | Shopping | 1.76× | ||
| 16 | AutoScout24 | Cars & Mobility | 1.74× | ||
| 17 | Internet & Social Media | 1.66× | |||
| 18 | Innovation | Business & Career | 1.62× | ||
| 19 | Discounts and allowances | Shopping | 1.62× | ||
| 20 | Skirt | Fashion & Accessoires | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.23× | |
| Early Adopter Mentality | POWER | 1.22× | |
| Travelling | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.84× | |
| Patriotism | CONSERVATISM | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.87× |
Turkey has an estimated audience of 1,076,333 people in Austria, concentrated in Vienna and Lower Austria.
54.5% of Turkey fans are female, 45.5% are male, with an average age of 39.4 years.
Turkey fans show strongest brand affinity for Kitchen (2.31×), Weddings (2.63×), and WhatsApp (1.66×) over the country average.
Turkey fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Turkey itself, the audience over-indexes on Weddings (2.63×), WhatsApp (1.66×), AutoScout24 (1.74×), and Bodrum (4.07×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Turkey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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