Rascasse Audience Intelligence

Turkey Audience in Belgium

A data profile of the people who buy, follow and care about Turkey in Belgium — modelled from more than twelve digital signal sources. Turkey has an estimated audience of 1,267,327 people in Belgium.

The average Turkey fan in Belgium is 41.3 years old, balanced, and lives primarily in Antwerp.

The audience is concentrated in Antwerp, Brussels, East Flanders.

Top brand affinities include Ryanair, Breaking news, Brussels Airlines, with strongest over-indexing on Ryanair (1.75× the country average).

Demographically, the Turkey audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.

The typical Turkey fan in Belgium is balanced, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Ryanair.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Turkey profile in Belgium.

Audience size
1.3M
in Belgium
Gender
54.3%
45.7% male
Age
41.3
average years
Country rank
#617
POI in Belgium
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Turkey fans

54.3% are female, 45.7% are male, average age 41.3.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Turkey audience in Belgium
MetricValue
Female54.3%
Male45.7%
Average age41.3
Estimated audience size1,267,327
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Turkey audience in Belgium
Age bracketShare%
16-1915%
20-2921%
30-3918%
40-4920%
50+26%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Turkey audience comes from Belgium.

Worldwide audience distribution share by country for Turkey
CountryShare
United States6.4%
Turkey6.3%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Belgium average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Turkey audience in Belgium is strongest.

Fig. 05

Top regions by affinity

Turkey fans by region: top regions in Belgium
#RegionReachAffinity×
01Brussels~200K2.05×
02Antwerp~200K1.38×
03Flemish Brabant~100K1.36×
04East Flanders~200K1.29×
05Limburg~80K1.29×
06West Flanders~100K0.92×
07Walloon Brabant~30K0.77×
08Liege~80K0.76×
09Luxembourg~20K0.74×
10Province of Namur~40K0.66×
11Hainaut~80K0.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Turkey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Turkey audience
#·InterestCategoryAffinity×
01Breaking newsMovies & TV3.40×
02NFLSports2.83×
03Bollywood moviesMovies & TV2.77×
04TunisiaTravel & Leisure2.54×
05NigeriaTravel & Leisure2.35×
06CNNMovies & TV2.34×
07AfrobeatMusic & Radio2.20×
08MoroccoTravel & Leisure2.15×
09DubaiTravel & Leisure2.09×
10Ultimate Fighting ChampionshipSports1.81×
11RyanairTravel & Leisure1.75×
12Summer vacationTravel & Leisure1.75×
13GreeceTravel & Leisure1.72×
14InnovationBusiness & Career1.60×
15Online newspaperNews1.57×
16TripAdvisorTravel & Leisure1.57×
17Contemporary R&BMusic & Radio1.55×
18First-time buyerShopping1.55×
19Brussels AirlinesTravel & Leisure1.54×
20SkirtFashion & Accessoires1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Turkey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Turkey audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.60×
SpiritualityBALANCE1.26×
TraditionCONSERVATISM1.25×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Turkey audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.78×
CreativityOPEN0.79×
ExtroversionTHRILL0.80×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Turkey have in Belgium?

Turkey has an estimated audience of 1,267,327 people in Belgium, concentrated in Antwerp and Brussels.

02

What is the gender split and age of Turkey fans?

54.3% of Turkey fans are female, 45.7% are male, with an average age of 41.3 years.

03

Which brands do Turkey fans like most?

Turkey fans show strongest brand affinity for Ryanair (1.75×), Breaking news (3.4×), and Brussels Airlines (1.54×) over the country average.

04

Where do Turkey fans live in Belgium?

Turkey fans in Belgium are most concentrated in Antwerp (reach ~200K), Brussels (reach ~200K), and East Flanders (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Turkey fans also like?

Beyond Turkey itself, the audience over-indexes on Breaking news (3.4×), Brussels Airlines (1.54×), Morocco (2.15×), and Online newspaper (1.57×) compared to the Belgium average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Belgium who actively search for Turkey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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