A data profile of the people who buy, follow and care about Turkey in Poland — modelled from more than twelve digital signal sources. Turkey has an estimated audience of 2,459,080 people in Poland.
Turkey has an estimated audience of 2,459,080 people in Poland. 63.1% are female, 36.9% are male, average age 39.8. Top brand affinities: Ryanair, Rossmann, TUI, Flower, Gazeta Wyborcza.
Top brand affinities include Ryanair, Rossmann, TUI, with strongest over-indexing on Ryanair (1.61× the country average).
Demographically, the Turkey audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Indulgence, Travelling.
The typical Turkey fan in Poland is more female, around 39.8 years old, with strong Indulgence tendencies and a notable affinity for Ryanair.
The key figures that characterise the Turkey profile in Poland.
63.1% are female, 36.9% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 39.8 |
| Estimated audience size | 2,459,080 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 23% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Turkey audience comes from Poland.
| Country | Share |
|---|---|
| United States | 6.4% |
| Turkey | 6.3% |
| Germany | 6.0% |
The strongest cross-interests of the Turkey audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Valentine's Day | Kids & Family | 4.04× | ||
| 02 | Bodrum | Travel & Leisure | 3.35× | ||
| 03 | Love & Sex | Kids & Family | 2.59× | ||
| 04 | Canva | Technology & Electronics | 2.40× | ||
| 05 | Rossmann | Shopping | 1.96× | ||
| 06 | TripAdvisor | Travel & Leisure | 1.91× | ||
| 07 | Deichmann | Shopping | 1.90× | ||
| 08 | TUI | Travel & Leisure | 1.82× | ||
| 09 | Kwestia Smaku | Food & Beverages | 1.77× | ||
| 10 | Viral video | Internet & Social Media | 1.75× | ||
| 11 | Musical film | Movies & TV | 1.75× | ||
| 12 | KiK | Shopping | 1.74× | ||
| 13 | Flower | Home & Garden | 1.72× | ||
| 14 | Summer vacation | Travel & Leisure | 1.68× | ||
| 15 | otoMoto.pl | Cars & Mobility | 1.67× | ||
| 16 | Ryanair | Travel & Leisure | 1.61× | ||
| 17 | Sushi | Food & Beverages | 1.59× | ||
| 18 | CAC 40 | Business & Career | 1.56× | ||
| 19 | PUDELEK | News | 1.55× | ||
| 20 | Gazeta Wyborcza | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.46× | |
| Travelling | THRILL | 1.43× | |
| Need for Security | CONSERVATISM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.93× | |
| Creativity | OPEN | 0.95× | |
| Social Media Usage | JOY | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Turkey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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